Baja Fresh Franchise Announces 2009 "Franchisees of the Year"

Commitment to Quality and Core Values Makes Cambridge Mexican Foods' Bob Fetkin, Herminio Llevat, and Mike Brumagin "Franchisees of the Year"

CYPRESS, Calif. -(BUSINESS WIRE)- Baja Fresh(R) Mexican Grill, the quick-casual fresh Mexican chain, announced today that it has honored Florida restaurant group Cambridge Mexican Foods' Bob Fetkin, Herminio Llevat, and Mike Brumagin as the brand's Franchisees of the Year for 2009. The group owns and operates 4 Baja Fresh locations throughout the South Florida area. The honor of 2009 Franchisees of the Year is bestowed upon the owners and operators of Cambridge Mexican Foods due to continued commitment to quality, customer service, and sales growth at all of their Baja Fresh restaurants.

Cambridge Mexican Foods opened all four of their Baja Fresh locations between the years of 2001 & 2002, and in 2009 the restaurants continually showed growth in all areas of restaurant operations. "The Baja Fresh restaurants owned and operated by Cambridge Mexican Foods were consistently at the top of Quality and Satisfaction rankings in 2009. Dedication to the core values of the Baja Fresh brand has made these restaurants an excellent contribution to our franchise community," stated Charles Rink, President of Baja Fresh.

When asked what makes his restaurants successful, Mr. Bob Fetkin responded, "We start with a solid foundation and concentrate on the basics including opening and closing checklists, line checks and restaurant walk-throughs. Our team members treat everyone that comes in just like they would a guest in their own home. We maintain an inside the four walls marketing strategy by consistently touching each and every guest with world class service, impeccable quality, and a clean place to eat. Our attitude is that all team members should be proud to take their family and friends into any one of the units at any given time."

Mr. Fetkin concluded by praising the efforts of all his team members, including operator Tony Kavoosi. He said, "It all begins with people, and taking care of our team. We focus on People, Sales, and Profits in this order! We are in the people business, but we sell fresh Mexican food for a living. My belief is that if you take care of and build a strong team, the sales will come."

About Baja Fresh

Baja Fresh Mexican Grill serves bold, fresh Mexican flavors for lunch, dinner, dine-in, or take-out, all in a spacious and contemporary environment. All entrées are made with never frozen, all natural, hormone free, fire-grilled, chicken, steak and slow roasted pork carnitas. Don't forget the handmade guacamole and salsa bar hosting 6 salsas made fresh everyday, all day. Founded in 1990 and headquartered in Cypress, Calif., Baja Fresh operates or franchises 254 restaurants in 20 states and Dubai.

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