SUBWAY(R) Restaurants Tackle Sponsorship of Inaugural USA 7's Rugby Collegiate Championship
Bud Light also on Board as a Sponsor for the NBC Broadcast of the 16-Team Tournament in Columbus, Ohio, June 4-6
COLUMBUS, Ohio --(BUSINESS WIRE)-- SUBWAY® Restaurants and Bud Light have joined the pitch as sponsors of the first-ever USA 7's Rugby Collegiate Championship Invitational, which will be broadcast live on NBC from Columbus Crew Stadium on Saturday and Sunday, June 5-6, from 4-6 p.m. ET. Universal Sports also will carry the broadcast on Saturday and Sunday from 2-4 p.m. ET. The USA 7's Rugby Collegiate Championship Invitational is a Rugby Sevens tournament featuring 16 historically significant collegiate rugby teams and will serve as a preview of the talent pool for the 2016 U.S. Olympic team.
"We're pleased to have the support of SUBWAY® and Bud Light for the launch of the USA 7's Rugby Collegiate Championship Invitational," said Dan Lyle, tournament director USA 7's Rugby. "Both brands are well-known among adult sports fans and are a perfect match for the fast-paced action and excitement associated with rugby sevens."
As sponsors of the USA 7's Rugby Collegiate Championship Invitational, SUBWAY® Restaurants and Bud Light will retain exclusive category rights, receive signage throughout the stadium, including on-field, commercial spots during the live broadcast, as well as pre-promotional TV spots leading up to the event. They also will have digital presence online at NBCSports.com and USASevensCCI.com.
"When you have a big day in front of you, you need a Better Breakfast. That's why healthy, active people, like these rugby players are building their Better Breakfast at SUBWAY®," said Tony Pace, Chief Marketing Officer of the SUBWAY Franchisee Advertising Fund Trust.
The tournament will serve as a platform for SUBWAY® to showcase its new line of breakfast sandwiches and Anheuser-Busch will be represented by the Bud Light brand.
Rugby Sevens features seven players per team playing on the same size pitch as a 15's match and offers non-stop action in which speed, high scoring and athleticism rule the day. In 2016, Rugby Sevens will be an Olympic sport and the USA 7's Rugby Collegiate Championship Invitational offers fans a preview of the talent pool available for the U.S. Olympic team.
The USA 7's Rugby Collegiate Championship Invitational features 16 Division I collegiate traditional powers, including Arizona, Arizona State, Army, Bowling Green, Cal, Dartmouth, Florida, Harvard, Indiana, Navy, Notre Dame, Ohio State, Penn State, San Diego State, Tennessee, and Utah.
About USA Sevens:
USA Sevens owns and operates America's premier rugby event, the USA Sevens Rugby Tournament. Held annually, the event is one of the eight international stops in the IRB Sevens World Series. With an attendance of over 50,000 during the two day event, it is the largest annual rugby event in North America and one of the fastest growing rugby events in the world.
About SUBWAY® Restaurants:
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 32,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2010 edition of Entrepreneur magazine's 'Annual Franchise 500' survey, an honor that the SUBWAY® chain has received 17 times in the past 23 years.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to retailers. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.