IFA Launches Next Wave Of Campaign To Promote The Economic Impact Of Franchising

IFA Franchisee Members will Share Their Stories with the House Small Business Committee During National Small Business Week

May 19, 2010 // Franchising.com // WASHINGTON — In conjunction with National Small Business Week May 23-25, the International Franchise Association has launched the latest installment of its public awareness campaign designed to highlight the economic impact of franchising on Main Streets across the country.

Launched in 2008, the IFA public awareness campaign builds on the economic impact data prepared for the IFA Educational Foundation by PricewaterhouseCoopers, which illustrates that 900,000 franchise businesses provide over 20 million jobs and generate $2.3 trillion in economic activity. The new ad flight includes both print and online ads and highlights how available credit and sound regulatory policies will help franchise businesses create more jobs.

"Franchise businesses play a powerful role in creating jobs and economic activity on Main Streets across the country," said IFA Chairman Ken Walker, chairman & CEO of Driven Brands. "We urge Congress to enact polices that lead to increased lending and less government spending. We are confident that policies to encourage lending will lead to more sustainable long-term job growth."

A new print ad features a McDonald's franchisee Jack Earle whose business office is located on Main Street in Marlton, N.J. With a headline, "It's Main and Simple," the ad outlines how encouraging small business growth on Main Streets is a simple way to grow jobs and economic growth. The ad also highlights IFA's theme, "building local businesses, one opportunity at a time," which showcases the local ownership of franchise businesses and the opportunities through franchising that entrepreneurs have to own their own businesses. The print ads are complemented with online ads highlighting the economic impact of franchising.

To make the case for franchising's role in the economic recovery directly to Congress, IFA franchisee members are scheduled to testify before the House Small Business Committee next week to share their personal experiences in franchising in their community. Lea Bales, CEO of Guier Fence Company in Blue Springs, Mo., and Brian Greenley, a MAACO franchisee in Littleton, Colo., are expected to testify before the committee.

The new ad and a YouTube video of Earle talking about the importance of franchising in his community, as well as a searchable database of franchising economic impact by congressional district can be accessed at www.buildingopportunity.com.

About the International Franchise Association

The International Franchise Association is the world's oldest and largest organization representing franchising worldwide. Celebrating 50 years of excellence, education and advocacy, IFA protects, enhances and promotes franchising through government relations, public relations and educational programs. Through its awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the 21 million jobs and $2.3 trillion of economic activity generated by franchising. IFA members include franchise companies in over 90 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development



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