May 24, 2010 // Franchising.com // Greenbelt, MD – ZIPS, an aggressively expanding national dry cleaning franchise chain with 26 locations on the East Coast, recently announced a new partnership with Hot Dish Advertising, a premier advertising agency specializing in the franchise industry.
ZIPS Dry Cleaners is quickly becoming the leader in the dry cleaning industry with more than 25 locations on the East Coast and its "In by 9, out by 5" promise, a low fixed price of $1.99 for any garment, and droves of happy customers producing a high number of garments being dry cleaned on a daily basis.
"Over the past 12 months, we have aligned ourselves with some of the best and brightest people in the franchise industry," said Andy Cucchiara, Vice President of Franchise Operations at ZIPS Dry Cleaners. "Our agreement with Hot Dish will assist us in reaching new potential franchisees and support our rapid expansion."
Hot Dish Advertising has more than 60 years of agency, marketing and retail experience with a unique expertise in the franchising industry.
"We're extremely excited to be working with ZIPS Dry Cleaning and assisting them with their future growth plans," said Dawn Kane, President of Hot Dish Advertising. "We've always had an eye on ZIPS from afar and have been impressed with the incredible amount of leadership and industry experts they have assembled. We look forward to helping them continue to grow and prosper."
The new partnership with Hot Dish Advertising comes on the heels of the recent addition of franchise veteran Ralph Rillon as Vice President of Franchise Development and the promotion of Chris Allsbrooks to Franchise Support Manager. Rillon's impressive resume is highlighted by more than 15 years in the franchising industry, and most recently he served as Director of Franchise Development for Sylvan Learning Centers, one of the most successful tutoring franchise concepts in the country with more than 1,100 locations. Allsbrooks worked for more than 16 years in the Textile Analysis Laboratory of the Dry Cleaning & Laundry Institute (DLI). As a textile analyst, her primary role was to determine the cause and responsibility for damage on garments.
"We have more than 150 years of combined dry cleaning experience, and we have created processes that ensure prompt service at a fixed price," said Cucchiara. "The on-going support, training and franchise expertise we extend to our franchise owners is unmatched in the dry cleaning industry, and our success is proof that ZIPS is poised for even more tremendous growth."
ZIPS, founded in 1996 and began franchising in 2006, has than more than 25 locations on the East Coast. The company offers a fixed price of $1.99 for any garment to be dry cleaned and $1.19 for any shirt to be laundered. ZIPS offers same day service "In by 9 out by 5" with the motto, ".We take the sting out of dry cleaning." Furthermore, ZIPS is a cash only business which helps keep the price down for consumers and thus provides a large amount of inventory on a constant basis for the franchise owners (which can average nearly 3,000 garments per day). With less than 10 percent of total costs going towards supplies and inventory, ZIPS is proving that it is a hot investment.