Midas and SPIN Magazine Rock the Highway This Summer with Search for the Next Great Road Song
National Promotion Celebrates Music and the Open Road; Offers Musicians Cash Prizes
ITASCA, Ill., Jun 02, 2010 (BUSINESS WIRE) --On the Road Again. Running on Empty. Traveling Band.
For generations, the lure of the open road has inspired long and varied lists of classic songs. Now, Midas International Corporation, one of the world's largest providers of automotive services, is partnering with SPIN to launch the "Rock the Highway" sweepstakes and "Search for the Next Great Road Song" contest. Sweepstakes and contest details and Midas' tips for car care and safe teen driving are available at www.midassummer2010.com.
"At Midas, our job is to make certain our customers' vehicles are ready for those summer road trips," said Mike Bevan, Midas' director of retail marketing. "And, we know those road trips are always better with great music, so we're going to help them find that next great song."
Music fans can vote on their favorite road songs of all times by visiting www.rockthehighway.com during June, July and August. Each month, entrants can enter to win road trip-related prizes such as navigation systems, Bridgestone or Firestone tires, or satellite radio systems. There will also be one grand prize per month of VIP tickets to a music festival and a $1,000 cash card. Sweepstakes entrants can print a $39.99 coupon redeemable at the nearest Rock the Highway participating Midas shop for a Midas Road Trip Maintenance Package, which includes an oil change and filter, multi-point courtesy check including a visual brake check, and a set of standard front windshield washer blades.
Midas and SPIN also will add to the list of hits by searching for a new original road song. Musicians are invited to submit their original song to www.rockthehighway.com by July 30, from which Midas will select the best songs for a fan vote running from Aug 3 to Sept. 3.
Six musicians will win a share of $17,000 in cash prizes and appear in an advertisement in SPIN magazine.
No purchase is necessary to enter. Void where prohibited. Visit www.rockthehighway.com for complete sweepstakes and contest details and applicable official rules.
Midas (NYSE: MDS) is one of the world's largest providers of automotive service, offering brake, maintenance, tires, exhaust, steering and suspension services at nearly 2,400 franchised, licenses and company-owned Midas shops in 15 countries including nearly 1,600 in the United States and Canada. Midas also owns the SpeeDee Oil Change business with 175 auto service centers in the United States and Mexico.
Since 1985, SPIN magazine has been known for giving the first national exposure to many of history's most important recording artists. The publication has expanded to be a monthly resource for all things prominent in music. Its leading web presence offers daily unique content and breaking news for readers and listeners through www.spin.com. SPIN celebrates its 25th anniversary in 2010.
SOURCE: Midas, Inc.
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