ATLANTA (BUSINESS WIRE) -- Get ready America. It's time for a star-spangled celebration of...roast beef! To celebrate the red, white and blue - and help America save some green - Arby's, the home of the free and the delicious, is offering its new Junior Deluxe sandwich free, with any drink purchase, on Monday, July 5.
The latest addition to Arby's Value Menu, the Junior Deluxe features oven-roasted, thinly sliced roast beef, topped with crisp, fresh lettuce, ripe tomato and mayo on a toasted sesame seed bun. The Value Menu, which launched in April, features Arby's signature offerings starting at $1.
"We're thrilled about adding the Junior Deluxe to the Arby's Value Menu," says Steve Davis, chief marketing officer, Arby's Restaurant Group, Inc. "The July 4th fireworks may be over, but this sandwich will help people close out the weekend with another kind of explosion - a little 'kaboom' for their buck."
Free Junior Deluxe Sandwiches will be available during normal business hours on Monday, July 5, with any drink purchase, excluding Value drinks and coffee, at participating Arby's locations nationwide. This offer is limited to one per person while supplies last. Consumers will need to ask for their free Junior Deluxe with drink purchase to receive the offer.
Arby's will promote its July 5Junior Deluxe giveaway with an ad in USA Today, homepage ad campaign on Facebook.com, homepage takeovers on FoxSports.com and Delish.com, banner ads on various MSN sites and in-store point-of-purchase materials.
Known in the fast food industry for creating unique, premium sandwiches, Arby's has been in the roast beef business since 1964 when the Raffel Brothers first opened an Arby's restaurant under a glowing neon cowboy hat in Boardman, Ohio. Today, headquartered in Atlanta, Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with nearly 3,700 restaurants system wide. In addition to its classic, slow-roasted, freshly sliced roast beef and Beef 'n Cheddar sandwiches, Arby's one-of-a-kind menu also includes a deli-style Market Fresh(R) line of sandwiches, toasted subs and salads, Curly Fries, Jamocha shakes and the 2010 introduction of a national Value Menu, starting at only $1. Arby's Restaurant Group, Inc. is a subsidiary of Wendy's/Arby's Group, Inc. (NYSE: WEN).
SOURCE: Arby's Restaurant Group, Inc.