Krystal Franchise Breaks Ground On New Restaurant in Chattanooga, Eyes Expansion

Krystal Franchise Breaks Ground On New Restaurant in Chattanooga, Eyes Expansion

The Krystal Company to open first new Chattanooga location in 10 years; Plans for more locations in coming years to keep pace with city's growth

July 08, 2010 // Franchising.com // CHATTANOOGA, Tenn. – The Krystal Company is setting its sights on growing its presence in Chattanooga and is starting with the opening of a brand new, company-owned Krystal restaurant in north downtown this summer. Situated at 3409 Amnicola Hwy, the new location will be the first Chattanooga-area opening in 10 years and joins more than 20 additional Krystal restaurants in the market. The new location marks the latest move in the company's plans to grow its business through the development of company-owned stores in heritage markets, including a focus in the Chattanooga market.

"Chattanooga has always been an important market for The Krystal Company, both from a strategic viewpoint and historically, and you can expect to see it become even more so in the coming years," said Fred Exum, president and chief executive officer, The Krystal Company.

In addition to the new Amnicola location, the company has future plans for additional restaurants on Broad Street, East Brainerd and the Cleveland area. These openings will coincide with two other large Chattanooga developments currently in the works including the Volkswagen plant and the Alstom turbine expansion, all of which will further commercial and population growth for the city.

"With the resurgence of development along the Riverwalk and major investments in the city like the Volkswagen plant creating thousands of new jobs, this is truly an exciting time for Chattanoogans," said Exum. "The Krystal Company is excited and committed to being a part of this growth by extending our presence here in our hometown."

The state-of-the-art Krystal is being built as a modular unit that will allow for a shorter construction time. The innovative restaurant concept is a blend of the Krystal-3D and the Krystal Kwik with a focus on customer convenience. It will feature an indoor ordering area, six drive-in stalls and a drive-thru window creating multiple points of service for guests – two of which are accessible from the car. Additional restaurant elements will include advanced drive-thru ordering technology, credit card and debit payment options and free Wi-Fi Internet access for guests.

The full-service Krystal located on Amnicola Hwy will be the first new build in Chattanooga since the opening of the Athens and Trenton locations in Tennessee 10 years ago. The Amnicola Krystal will bring more jobs to the community and employ approx. 30-35 people.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

UBreakiFix
uBreakiFix is a consumer electronics repair company based out of Orlando, FL that specializes in refurbishing and restoring smartphones, tablets,...
Saladworks
Saladworks leads the exploding fast-casual salad space, with nine consecutive quarters of positive same-store sales growth through 2017. America's...
The Brass Tap
Think of our brand as your neighborhood craft beer bar – only not your typical bar experience. We have optimized each of The Brass Tap’s...
Tutor Doctor
Tutor Doctor is revolutionizing the private tutoring industry by helping children achieve their academic goals utilizing a one-to-one tutoring...
Pancheros Mexican Grill
Panchero's is a quick-serve, fresh-Mexican franchise founded in 1992, famous for serving tortillas pressed fresh right before its customers' eyes...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.