July 08, 2010 // Franchising.com // CHATTANOOGA, Tenn. – The Krystal Company is setting its sights on growing its presence in Chattanooga and is starting with the opening of a brand new, company-owned Krystal restaurant in north downtown this summer. Situated at 3409 Amnicola Hwy, the new location will be the first Chattanooga-area opening in 10 years and joins more than 20 additional Krystal restaurants in the market. The new location marks the latest move in the company's plans to grow its business through the development of company-owned stores in heritage markets, including a focus in the Chattanooga market.
"Chattanooga has always been an important market for The Krystal Company, both from a strategic viewpoint and historically, and you can expect to see it become even more so in the coming years," said Fred Exum, president and chief executive officer, The Krystal Company.
In addition to the new Amnicola location, the company has future plans for additional restaurants on Broad Street, East Brainerd and the Cleveland area. These openings will coincide with two other large Chattanooga developments currently in the works including the Volkswagen plant and the Alstom turbine expansion, all of which will further commercial and population growth for the city.
"With the resurgence of development along the Riverwalk and major investments in the city like the Volkswagen plant creating thousands of new jobs, this is truly an exciting time for Chattanoogans," said Exum. "The Krystal Company is excited and committed to being a part of this growth by extending our presence here in our hometown."
The state-of-the-art Krystal is being built as a modular unit that will allow for a shorter construction time. The innovative restaurant concept is a blend of the Krystal-3D and the Krystal Kwik with a focus on customer convenience. It will feature an indoor ordering area, six drive-in stalls and a drive-thru window creating multiple points of service for guests – two of which are accessible from the car. Additional restaurant elements will include advanced drive-thru ordering technology, credit card and debit payment options and free Wi-Fi Internet access for guests.
The full-service Krystal located on Amnicola Hwy will be the first new build in Chattanooga since the opening of the Athens and Trenton locations in Tennessee 10 years ago. The Amnicola Krystal will bring more jobs to the community and employ approx. 30-35 people.