Extreme Pita Franchise and Purblendz Look to Put a 'Wrap' on the Middle East

Canadian Franchisor Signs First International Agreement in Muscat, Oman; Launches Aggressive International Expansion Initiative

July 22, 2010 // Franchising.com // Mississauga, Ontario CANADA – A revitalized take on the 2,000-year-old staple bread – the pita – will soon wrap up the Middle East, as Extreme Pita and Purblendz announce the signing of its first international agreement in Muscat, Oman (Sultanate of Oman).

With the first locations set to open in the new Muscat Grand Mall later this year, the Canadian chains are looking to serve up a fresh, fast and healthy alternative to Omani eaters with 21 locations in the next 10 years.

"The power of the pita has always resonated with the cuisine of the Middle East, and we expect our Canadian twist to make Extreme Pita and Purblendz a household name throughout the region," said Alex Rechichi, CEO and Co-Founder of Extreme Pita and Purblendz. "Our commitment to providing customers a unique product full of fresh, healthy options will help drive the international success of our brand."

In an effort to further the brands' expansion plans, Extreme Pita and Purblendz have entered into a Master Franchise Agreement with The Double Crown Group. Widely known in the region for specializing in various operational arenas and representing some of the top brand names around the globe, the group will oversee the development of all 21 units in the Sultanate of Oman, including 11 Extreme Pitas and 10 Purblendz.

"We are proud to be partnering with Extreme Pita and Purblendz as they expand internationally," said Aadham Bin Tariq Bin Taimur Al-Said, Chairman of The Double Crown Group. "We think both brands have tremendous potential and look forward to growing them throughout the region."

Located on the southeast coast of the Arabian Peninsula bordering the United Arab Emirates and Kingdom of Saudi Arabia, Oman will serve as the springboard for Extreme Pita and Purblendz' international expansion.

"Our expansion into Oman is the catalyst that will ignite our international expansion plans," said Mark Cunningham, Executive Vice President of International Operations and Business Development for Extreme Pita and Purblendz. "The success we expect to experience will help us to increase our brand not only in the Middle East, but across Eastern and Western Europe, China and India, as well."

Positioned in a niche between monster fast food outlets and fast casual dining environments, Extreme Pita continues to offer increasingly busy consumers convenience and value with its large selection of fresh and nutritious pita sandwiches assembled from the freshest ingredients.

Unlike traditional fast food restaurants and sub shops, Extreme Pita does not offer foot-long loaves of bread with just the typical options for filling. Instead, they serve a fresh, modern version of the healthy Mediterranean staple – the pita – and feature a "no rules" menu that customizes every rolled pita to suit the individual tastes of its health conscious customers. Offering an unmatched dining experience without added fats and empty calories, items are freshly grilled right in front of the customer's eyes with water, not oil. Inspiring healthier living for its customers.

Purblendz adds to the healthy dinning by mixing up a variety of healthy, on-the-go smoothies, including Fruit, Green and Elixir Smoothie categories.

About Extreme Pita

Extreme Pita was co-founded by Alex and Mark Rechichi in 1997. Their desire was to provide a product that would compete against traditional fast food concepts. Right from the start their idea was simple – sell fresh and healthy food. After a great deal of research and experimenting, Extreme Pita became the answer to this quest. Today the company boasts more than 245 locations in North America and is experiencing a double digit growth rate.

About Purblendz

Offering "All Natural - Pure Smoothies", Purblendz opened six locations throughout Canada and the United States in 2009 as a clip-on to Extreme Pita locations. The company will be opening stand-alone locations as Kiosk's and in-line stores in 2010. The Purblendz menu includes smoothes categories under Fruit smoothies, Green Smoothies and Elixirs Smoothies.

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