Baskin-Robbins Franchise Offers a Sweet, Affordable Deal in New Orleans for an Extra Scoop of Ice Cream or Soft Serve on July 31

Guests Can Celebrate the End of National Ice Cream Month with a 31-Cent Ice Cream Treat

CANTON, Mass. // PRNewswire // -- Don't you wish every month had 31 days? Baskin-Robbins, America's favorite ice cream shop, is offering a sweet deal in New Orleans on July 31st at all area stores. The "31 cents on the 31st" offer allows ice cream enthusiasts to receive an additional scoop of ice cream for just 31 cents* with any ice cream purchase (cup, cone, cake, frozen drink, sundae or quart). July 31 also marks the last day of National Ice Cream month so why not celebrate with an extra scoop!

"At Baskin-Robbins our heritage is rooted in the number 31, and the concept of 31 flavors was created to represent a different flavor for each day of the month," said Srinivas Kumar, Chief Brand Officer, Baskin-Robbins Worldwide. "As we celebrate our 65th Birthday this year, it's a perfect time to reflect on our heritage while also celebrating the number 31 with our loyal customers here in New Orleans."

This special offer is only available on Saturday, July 31. When ice cream enthusiasts purchase any ice cream item they get an additional 2.5 oz scoop or 3 oz. soft serve swirl for only 31 cents. This offer is per item; so with each purchase you can choose your extra scoop for only 31 cents.

Baskin-Robbins lovers can also follow @BaskinRobbins on Twitter and become a fan on Facebook for new flavors, the latest videos, fun applications and more!

* Additional 31-cent scoop offer only valid for scoops of equal or lesser value. Offer available while supplies last at participating Baskin-Robbins locations.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.

SOURCE Baskin-Robbins

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