Dunkin' Donuts Franchise Announces New Franchisee in Detroit
Franchise Opportunities Still Brewing in Detroit; Company Offering Special Incentives to Fuel Growth
CANTON, MA --(Marketwire) - Dunkin' Donuts, America's favorite every day, all-day stop for coffee and baked goods, announced today the signing of store development agreement with Kenny Koza for one new restaurant in Detroit, which will open in 2011. Koza will be developing and managing the restaurant with his brothers Carlo and Derek Koza. Dunkin' Donuts' development throughout Detroit is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain's growth.
The market is currently home to 55 restaurants and Dunkin' Donuts is pursuing opportunities to develop Detroit with both existing and new franchisees. Special development incentives are available which include reduced royalty fees for three years and an extra $10,000 in local store marketing for stores that open on time*. Most recently the Clinton Township and Orchard Lake Road restaurants have been remodeled in the company's 2015 design, which includes a new décor package that reflects the current trends of today.
"I am excited to expand Dunkin' Donuts' presence in Detroit and play an important role in the daily lives of people who live, work and visit here," said Koza. "I have a strong passion and loyalty for the brand and look forward to the opening of my restaurant next year."
To drive its expansion efforts, Dunkin' Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets. As a result, the company continues to expand with single and multi-unit opportunities with no minimum unit requirements.
Ideally, franchisees should possess a minimum net worth of $500,000 and liquid assets of at least $250,000, but financial qualifications will vary based on the opportunity available by market. This evolution of Dunkin' Donuts' franchise sales effort enables the brand to expand in markets more aggressively, while balancing its market penetration and maturity.
"Dunkin' Donuts is excited to welcome Kenny, Carlo and Derek Koza to the Detroit market," said Grant Benson, CFE, vice president of franchising and market planning, Dunkin' Brands, Inc. "We are still looking to expand our presence here and are looking for qualified franchisees with foodservice, operations and real estate experience to join our team in Detroit and encourage prospects to take advantage of our special incentives."
Building a solid network of stores within a market enables Dunkin' Donuts to invest in a distribution model that provides a consistent, high-quality product guests expect "in the way and on the way" of their daily routines. In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.
According to Benson, "Dunkin' Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day. Our recent and ongoing menu enhancements meet the needs of today's on-the-go consumers, moving Dunkin' Donuts beyond breakfast with high-quality food and beverage items available all day."
Historically a doughnut and hot coffee chain, Dunkin' Donuts has expanded its offering to include frozen and iced beverages, a full bakery assortment including bagels and muffins, breakfast sandwiches, and an all-day Oven-Toasted menu which includes flatbread sandwiches, hash browns and buttermilk biscuits. The new platform marks the most significant change to Dunkin' Donuts' product lineup since the company launched espresso-based beverages in 2003.
In addition to Dunkin' Donuts expansion, Dunkin' Brands, the parent company of both Dunkin' Donuts and Baskin-Robbins, is seeking qualified candidates to be part of an unprecedented growth campaign designed to expand Baskin-Robbins' presence in various U.S. markets.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 30 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.