Rita's Franchise Partners with Tastykake(R) to Launch Butterscotch Krimpets(R) Italian Ice Flavor

Rita's Franchise Partners with Tastykake(R) to Launch Butterscotch Krimpets(R) Italian Ice Flavor

Nation's largest Italian Ice chain introduces classic cake flavor

TREVOSE, Pa. // PRNewswire // -- Rita's Italian Ice, the nation's largest Italian Ice concept with more than 550 stores in 18 states, today announced the debut of its newest Italian Ice flavor, inspired by the delicious Butterscotch Krimpets® cakes, one of the most beloved and famous Tastykake® products. Butterscotch Krimpets® Cream Ice will be available in all Rita's locations now through August 22. Guests are encouraged to visit their local Rita's location for a free sample of this season's "coolest" Italian Ice flavor.

In addition to the release of this new flavor, Rita's is launching a Facebook contest, featuring Rita's beloved Ice Guy mascot and Tastykake®'s playful character, Kirbee the Krimpet™. Guests are encouraged to visit Rita's Facebook fan page at www.facebook.com/ritasitalianicecompany to become a fan of Rita's and enter to win cool prizes as well as learn about the antics of these delectable characters!

Beginning July 30 through August 22, Rita's will be selecting one lucky winner each day to receive a Rita's and Tastykake® swag bag filled with goodies!

About Rita's Franchise Company

Rita's Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores. Rita's brand promise is Ice, Custard and Happiness. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati, healthy Light Line™ treat options as well as its signature Misto® and Blendini™ creations. Rita's was named one of the Top 25 Franchise High Performers by the Wall Street Journal's 'Startup Journal.' In a 2009 Zagat survey of over 6,000 fast-food fans, Rita's was ranked #2 in the Top Ice Cream/Custard category. The World Needs More Rita's!

SOURCE Rita's Franchise Company



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
Big Blue Swim School
Big Blue Swim School focuses on creating Big Moments for children ages six months to 12 years old.
Jack in the Box
Loved in 21 states and growing, Jack in the Box is offering select multi-unit restaurant operators a unique opportunity to franchise with an industry...
Blink Fitness
At Blink Fitness, exercise isn't just about looking good, it's also about how it makes you feel.
Wayback Burgers
Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.