Edible Arrangements Franchise Announces Partnership With geoVue

geoVue's Advanced Technology to Aid in Fresh Fruit Retail Leader's 2010 Expansion Plans

WALLINGFORD, CT - (Marketwire) - Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has partnered with geoVue, a leading provider of site selection, market optimization and sales forecasting solutions for retailers and restaurants. Edible Arrangements will use geoVue's iPLAN software to determine the best markets and locations for future expansion of Edible Arrangements stores.

"With geoVue's advanced technology, we are better able to support our franchisees by providing them valuable information to aid in their new development decisions," said Tariq Farid, Founder and CEO, Edible Arrangements, Inc. "We are now better equipped to forecast what markets and trade areas to target in order to maximize the business opportunities for our franchisees. This new resource will assist in enabling us to reach our goal of 1,000 units by the end of 2010."

As part of the company's aggressive growth strategy, Edible Arrangements is seeking to add several new development agreements in the Pacific Northwest, Midwest, and other areas of the United States, while expanding its presence to India, Brazil, Mexico, Spain and Canada.

"We are excited to partner with Edible Arrangements to help aid in the company's strategic growth plans, and we look forward to playing a part in their continued success," said Jim Stone, President and Founder, geoVue. "The right easy-to-use analytical tools will assist them in effective future development decisions."

Since its inception, Edible Arrangements has earned countless accolades from the franchise industry, including its ranking as first in its category by Entrepreneur Magazine's Annual "Franchise 500" Ranking for the past five consecutive years and the winner of the ICSC's 2010 Hot Retailer Award. In addition, the company has also ranked for six consecutive years in Inc. Magazine's top 5,000 fastest growing privately-held companies.

Individuals seeking to own and operate an individual Edible Arrangements franchise should possess a minimum liquidity of $60,000 and the ability to invest approximately $147,000 -$261,000. Multi-unit store development plans, international master franchisee licenses and financing options are also available for qualified applicants.

About Edible Arrangements

Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT by Tariq Farid, Edible Arrangements has over 965 locations operating or opening soon worldwide. Edible Arrangements is rapidly expanding across the United States, Canada, Puerto Rico, the United Kingdom, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, Turkey and Hong Kong.

All franchise offerings are made only by Franchise Disclosure Document.

About geoVue

geoVue is the leading provider of location optimization and modeling solutions for retail, restaurant and service-based chains and franchises seeking to maximize return on capital investment. geoVue's solutions automate and improve the store development process, from ranking, prioritizing and selecting markets, to opening new locations, to closing underperforming locations. geoVue's deep domain expertise has helped leading chains nationwide optimize store networks and maximize ROI.


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