Baskin-Robbins Franchise Creates New Position to Oversee U.S. Operations

Baskin-Robbins Franchise Creates New Position to Oversee U.S. Operations

Appoints Seasoned Restaurant Executive Bill Mitchell to Fill Post

CANTON, Mass. // PRNewswire // -- Baskin-Robbins, the world's largest ice cream specialty chain with more than 6,000 locations in 33 countries, has named seasoned restaurant executive Bill Mitchell to the newly created position of Vice President, Baskin-Robbins U.S. He will report directly to Nigel Travis, CEO of Dunkin' Brands.

In his new role, Mitchell, who most recently served as President, Global Operations for Papa John's, will focus on supporting the domestic Baskin-Robbins franchisees and helping them drive best-in-class operations and guest service.

"Bill is one of the most talented operations executives in the restaurant industry," said Dunkin' Brands' CEO Nigel Travis. "His experience in all phases of restaurant management, including development and operations, multiunit management, franchisee relations and financial and strategic planning, uniquely qualifies him to further drive Baskin-Robbins' success in the U.S. I am delighted he has joined our team."

Mitchell spent ten years with Papa John's, one of the world's largest pizza chains, in a variety of roles, culminating in his position as President, Global Operations. In that position he was responsible for driving the revenues of more than 3,400 restaurants in 29 countries. Prior to Papa John's Mitchell was with AFC Enterprises (Popeye's) where he served in various capacities including Senior Director of Franchise Operations. Earlier in his career he was with the RTM Restaurant Group and PepsiCo, on the KFC management team. Before entering the restaurant industry, Mitchell served as a Captain of Field Artillery in the U.S. Army.

"I am thrilled to be joining Baskin-Robbins, a brand with a strong 65-year-old heritage and a promising future," said Mitchell. "I look forward to working with our franchisees and the operations team to build our market share, drive franchisee profitability, provide a first-in-class guest experience and fulfill our brand's promise of giving customers 'More Flavors. More Fun.'"

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.

About Dunkin' Brands, Inc.

With more than 15,000 points of distribution in 44 countries worldwide, Dunkin' Brands, Inc. is renowned for its leadership in the quick quality category. At the end of 2008, there were 8,835 Dunkin' Donuts franchised restaurants and 6,013 Baskin-Robbins franchised restaurants and the company had system-wide sales of approximately $6.9 billion. Dunkin' Brands, Inc. is headquartered in Canton, Massachusetts.

SOURCE Baskin-Robbins



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