Create a Group, Get a Scoop! Baskin-Robbins Franchise Launches 'Group Scoop' for Its Facebook Fans
First-of-its-Kind Facebook Program Offers Baskin-Robbins Fans Opportunity to Earn Free Ice Cream Scoops
CANTON, Mass. // PRNewswire // -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, today launched a new way for Baskin-Robbins Facebook fans to earn free scoops of ice cream. For a limited time, Baskin-Robbins Facebook fans can sign up for "Group Scoop" on Facebook™ and either start their own group or join someone else's. Once the number of people in a "Group Scoop" group reaches 31, the organizer and all 30 additional members will receive a coupon for a free 2.5 oz scoop of ice cream or a 3 oz swirl of Soft Serve®.
"Group Scoop is a fun way for our fans to enjoy a free scoop of Baskin-Robbins ice cream with their Facebook friends, even if they are miles apart," said David Nagel, Baskin-Robbins Director of Brand Excitement. "Groups of 31 Facebook Fans will be able to enjoy a scoop of their favorite flavor, on us. We're very excited to offer this exciting promotion on Facebook."
Group Scoop coupon recipients can print out their one-time coupon and present it at any participating Baskin-Robbins for their free scoop. They are not required to present their coupons together to take part in the promotion.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.