September 02, 2010 // Franchising.com // Austin, TX – As the weather cools down and fall breezes in, Schlotzsky's wildly successful Route 66 promotion is winding its way toward California, offering three new limited-time-only signature sandwiches and a chance to win a classic American car perfect for the drive – a 2011 Chevy Camaro.
After the initial leg, which was the most successful summer promotion in company history, Schlotzsky's, home of The Original® round toasted sandwich, will extend its trip down Route 66. The promotion introduces new signature sandwiches, each with flavors influenced by cities along the route.
"Our guests demonstrated a passion for the history behind Route 66 and an appreciation for the regional flavors featured in each sandwich, so without question, we decided to extend the promotion and continue our trip down Route 66," said Kelly Roddy, president of Schlotzsky's. "To help celebrate this historic stretch of highway, we chose to give away a car that reflects the style and persona of Route 66, the Chevy Camaro."
Schlotzsky's starts the ignition on the fall Route 66 promotion, "Pick Your Chicks on Route 66," on August 30. On this stretch, Schlotzsky's takes the road west along the classic American highway with the three new delectable sandwiches, the Santa Fe Chick, Sedona Chick and California Chick, each featuring ingredients inspired by their region.
To enter for a chance to win the 2011 Chevy Camaro, go to www.PickYourChicks66.com and sign up for Schlotzsky's Bun & Fun eClub. In addition to the grand prize winner, Schlotzsky's will award 300 participants with a $5 Schlotzsky's gift card. The grand prize drawing will be held on or around November 29.
Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky's is enjoyed around the world, with restaurants in Turkey, China, Saudi Arabia, South Africa, Costa Rica, Jordan and Kuwait. Schlotzsky's is owned by FOCUS Brands Inc.®, the franchisor and operator of over 2,200 Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill® locations and Seattle's Best Coffee® on certain military bases and in international markets.