Baskin-Robbins' Quarterback Crunch(R) Ice Cream Tackles the Competition

September's Flavor of the Month Has Been a Touchdown since 1978

CANTON, Mass. // PRNewswire // -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, is featuring Quarterback Crunch® as its September ice cream Flavor of the Month. Football fans and ice cream enthusiasts can cheer on their favorite teams while enjoying a delicious sundae, cup or cone from Baskin-Robbins with this unique flavor just in time to kick off football season.

From Pee Wee Football to the professional ranks, Quarterback Crunch® is a delicious treat for football fans of all ages. Created in 1978, the flavor features smooth, vanilla flavored ice cream with chocolate-covered rice "crunchies" and a smooth and creamy caramel ribbon. The flavor will be available at Baskin-Robbins during the Month of September, while supplies last.

"Football is one of America's favorite past times, and there is no better way to enjoy either a college or pro football game than with Quarterback Crunch® ice cream. It's the perfect ice cream for the fall season," said Brian O'Mara, Vice President of Marketing for Baskin-Robbins. "This fan favorite ties together two beloved American pastimes: enjoying ice cream and watching football."

To learn more about Baskin-Robbins flavors and unique flavor combinations and innovations, consumers can visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.

SOURCE Baskin-Robbins

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