Buffalo Wild Wings(R) Franchise CEO Sally Smith Named Operator of the Year by Nation's Restaurant News

Selected From Golden Chain Winners at Annual Multi-Unit Foodservice Operators Conference

MINNEAPOLIS (BUSINESS WIRE) -- Buffalo Wild Wings(R), Inc. (NASDAQ: BWLD) today announced that Sally J. Smith, President and Chief Executive Officer, was named Operator of the Year by Nation's Restaurant News during its 51st annual Multi-Unit Foodservice Operators Conference (MUFSO) recently hosted in Orlando, Florida.

The Operator of the Year is selected by the readers of Nation's Restaurant News from a group of five Golden Chain award recipients and is recognized for exceptional achievement and leadership. Ms. Smith is a two-time Golden Chain award winner which honors excellence in leadership, foodservice industry involvement and sustained business performance.

"I would like to extend my sincere appreciation to Nation's Restaurant News and its readers for honoring me with this prestigious award," stated Sally Smith, President and Chief Executive Officer of Buffalo Wild Wings, Inc. "I also want to thank our talented and hard-working team members and franchisees who dedicate themselves every day to ensuring Buffalo Wild Wings is an enjoyable place for our guests to have a great meal and watch the game with friends and family. The Operator of the Year and Golden Chain awards truly belong to all of our team members across the system."

Buffalo Wild Wings has continued to execute its growth plans over the past several years, during a period when the restaurant industry has faced many challenges. The Company has continued to post industry leading same-store sales and recently opened its 700th restaurant, well on its way toward reaching its goal of more than 1,000 locations across the United States. The Company also recently announced its plans to take the Buffalo Wild Wings experience international, with locations scheduled to open in Toronto in 2011 and a target of opening 50 locations in Canada over the next five years.

Ms. Smith joined Buffalo Wild Wings as Chief Financial Officer in 1994 and has been at the helm of the sports grill and bar as Chief Executive Officer since 1996. In the early days, Ms. Smith played a crucial role in helping the company reach profitability and since then has led the ongoing growth and success of the brand. Ms. Smith also serves as Vice Chairman of the National Restaurant Association.

About Buffalo Wild Wings:

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of Buffalo Wild Wings Grill & Bar(R) restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings' menu specializes in eighteen mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQTM to Blazin'(R). Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are over 700 Buffalo Wild Wings locations across 43 states.

SOURCE: Buffalo Wild Wings, Inc.



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