It's No Trick. America Sees Double As Kfc Issues Halloween Challenge To News Anchors And Fans: Dress Like The Colonel's 'doublicious(TM) Double'

In Honor of the Doublicious Sandwich, KFC is Cooking Up Halloween Fun by Offering Colonel Sanders "Doubles" a Chance to Win the Ultimate Treat – Free KFC for Life

October 26, 2010 // Franchising.com // LOUISVILLE, KY - Need a Halloween costume idea that's "So Good?" KFC, the restaurant chain that launched the sweet and savory Doublicious sandwich earlier this year, has a recipe for a costume idea with a potential tasty prize. As part of its year-long campaign to celebrate founder Colonel Harland Sanders' life and legacy, the chain is issuing a national challenge to dress as the Colonel's Doublicious Double for Halloween. One of the lucky doubles will win the best treat of all – free KFC Doublicious sandwiches for life.

Colonel Sanders in his iconic white suit is one of the most enduring images of American history," said John Cywinski, Chief Marketing and Food Innovation Officer for KFC. "As we mark the 120th anniversary of the Colonel's birth, we're calling on KFC fans to help celebrate this American icon by donning 'his suit' this Halloween."

KFC is asking wannabe Colonel doubles to upload a photo of themselves in their white suit, black string tie and goatee to www.kfc.com/DoubliciousDouble, where they can find the official rules, or send them via e-mail to KFCDoubliciousDouble@gmail.com. The contest is open to adults, children of all ages, pets, and even national newscasters in the United States. Entries will be judged on creativity, likeness to Colonel Sanders and relevancy to the brand. One "Doublicious double" will win the treat of a lifetime – free KFC Doublicious sandwiches for life and the chance to be outfitted in a more official Colonel's suit for next year's Halloween celebration.

Double or Nothing: KFC Issues Challenge to National Newscasters

To really spice up the offer, KFC is also challenging national news anchors and talk show hosts to try something different this year in the name of charity. If any national news anchor or talk show host appears on TV dressed as a Colonel Sanders Doublicious Double this year, KFC will make a $250,000 donation in the host's or anchor's name to the Colonel's Scholars Program, which empowers students to improve their lives with scholarship resources to attend an accredited public college within their state of residence (http://www.kfcscholars.org/).

Not just Delicious, it's Doublicious™

The Doublicious combines a savory boneless chicken filet with a sweet Hawaiian Bread bun for a one-of-a-kind sweet and savory taste. The Original Recipe® Doublicious includes an Original Recipe filet topped with bacon, Monterey Jack cheese and Colonel's Sauce. The Grilled Doublicious is a grilled filet topped with Monterey Jack cheese, lettuce and honey mustard BBQ sauce.

The Doublicious is available at participating KFC restaurants coast to coast. The Doublicious Combo includes Potato Wedges and a drink for just $5 (plus tax). The sandwich can also be purchased a la carte. Prices may vary by location.

For more information, visit www.KFC.com.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Crispy Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches including the Double Down™ and the Doublicious™. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).

About Colonel Sanders

The Kentucky Fried Chicken concept was pioneered by Colonel Harland Sanders (1890-1980), whose cooking career began at age six. Sanders held jobs ranging from streetcar conductor to insurance salesman, but his cooking skills were a constant throughout his life. In 1930, Sanders operated a service station in Corbin, Ky., and filled the stomachs of hungry travelers who stopped in to fill up their gas tanks. Sanders soon moved his restaurant across the street when he could no longer keep up with the demand from travelers who he had been feeding at his kitchen table. In 1935, the Kentucky Governor made Sanders an honorary Kentucky Colonel for his contributions to the state's cuisine. Over the next decade, the Colonel perfected his secret blend of 11 herbs and spices and the basic cooking technique still used at KFC today. When Sanders was 65, a new interstate highway forced the closure of his restaurant and he was left with only his recipe for fried chicken and a $105 Social Security check. The Colonel hit the road and struck handshake deals with restaurant owners who agreed to sell his fried chicken. What began as a dream fueled by the Original Recipe, a no-quit attitude and a Social Security check grew into the world's largest chicken restaurant chain. Until he passed away in 1980 at the age of 90, the Colonel still traveled 250,000 miles a year visiting KFC restaurants around the world.

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