Arby's(R) Restaurant Group Opens First Military Location at Ft. Bliss
Agreement with AAFES Calls for Restaurant Development on U.S. Military Installations
ATLANTA, Nov 05, 2010 (BUSINESS WIRE) -- Arby's Restaurant Group, Inc., a subsidiary of Wendy's/Arby's Group, Inc. (NYSE: WEN), announced today the opening of its first Army & Air Force Exchange Service (AAFES) operated Arby's restaurant at Ft. Bliss, TX. The restaurant is located in Freedom Crossing, the first-ever open-shopping center on a U.S. military installation.
Earlier this year, Arby's signed a development agreement with AAFES to develop restaurants on U.S. military installations. Under that agreement, development of additional restaurants is currently under way in Ft. Carson, CO and Ft. Lewis, WA. Arby's and AAFES are conducting preliminary work to explore other expansion options at U.S. military installations.
AAFES selected Arby's after an extensive search to add another well-known, distinct restaurant brand to its portfolio.
"Partnering with Arby's is consistent with our desire to bring a 'taste of home' to Soldiers and Airmen, regardless of where they serve," said Tom Branning, VP, Food and Theater, AAFES.
"Over the years, we've heard from numerous military parents and spouses about how much their loved ones stationed around the world miss Arby's - some have even shipped our Arby's Sauce(R) and Horsey Sauce(R) to give them that little taste of home," said John Todd, Chief Development Officer, Arby's Restaurant Group, Inc. "We're proud to now be able to provide our military personnel and their families with a full menu of Arby's favorites they've been craving."
AAFES will serve Arby's one-of-a-kind menu items, including its slow-roasted and freshly sliced roast beef and Beef 'n Cheddar sandwiches, Curly Fries, Jamocha shakes, Market Fresh(R) deli-style sandwiches, toasted subs and salads and its newly introduced Value Menu starting at $1.
About Arby's Restaurant Group, Inc.
Known in the fast food industry for creating unique, premium sandwiches, Arby's has been in the roast beef business since 1964 when the Raffel Brothers first opened an Arby's restaurant under a glowing neon cowboy hat in Boardman, Ohio. Today, headquartered in Atlanta, Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with nearly 3,700 restaurants system wide. In addition to its classic, slow-roasted, freshly sliced roast beef and Beef 'n Cheddar sandwiches, Arby's one-of-a-kind menu also includes a deli-style Market Fresh line of sandwiches, toasted subs and salads, Curly Fries, Jamocha shakes and the 2010 introduction of a national Value Menu, starting at only $1. Arby's Restaurant Group, Inc. is a subsidiary of Wendy's/Arby's Group, Inc. (NYSE: WEN). To learn more about Arby's, please visit www.arbys.com.
The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Morale, Welfare and Recreation (MWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit http://www.shopmyexchange.com.
Cautionary Statement: Arby's franchisees such as AAFES are independent third parties that Arby's Restaurant Group, Inc. does not control.Numerous factors beyond the control of Arby's Restaurant Group, Inc. and AAFES may affect new restaurant openings.Accordingly, there can be no assurance that the development agreement with AAFES described in the press release will result in additional restaurant openings.
SOURCE: Arby's Restaurant Group, Inc.