Ridgefield, CT, December 22, 2010 --(PR.com)-- Nigel Travis, CEO of Dunkin' Brands and President of Dunkin' Donuts, talks with Robert Reiss on the CEO Show about leading a company whose business spans over 40 countries with more than 15,000 locations. Travis describes his commitment to supporting the franchisee and the continuing monitoring of franchisee economics. Asked about the monitoring, Robert's guest says, "You can't have a franchise model without being absolutely obsessed with franchise economics." Moving on from there, Travis states that "his most important responsibility clearly remains with the shareholders." Other subjects Travis discusses include the business processes for new product creation, franchisee feedback, and the recruitment and motivation of store-level franchisee managers.
Later in the interview, Travis relates how at Dunkin' Donuts that a major means of communicating with franchisees occurs via the Brand Advisory Council. Travis describes his belief in collaborating with the franchisees, achieved in great part by holding hundreds of meetings with franchisees and their local operations managers. "The whole idea is to filter up issues and filter down communications," according to Travis.
Reiss engages with Travis about additional key subjects at Dunkin' Brands such as the need to keep feeding the new "product pipeline." This well honed program harvests customer, franchisee and employee suggestions, scores those inputs, and test markets the top rated recipes before introductions at the store level. In the interview, Travis describes the process for introducing products in some detail. Summing up, Travis says, "We want innovation to run right because that's where great ideas come from." Ideas come from many sources including employees, suppliers, and frequently from customers worldwide.
Information about Dunkin' Brands can be viewed at: www.dunkinbrands.com
The interview with Nigel Travis can be heard at: www.ceoshow.com
Contact: Robert Reiss 203 894 9400, email@example.com
The CEO Show with Robert Reiss, syndicated by Business TalkRadio Network, is now available in over 40 markets across the USA. Transcripts of interviews are used for Reiss's monthly column with Forbes.com. ( See 'ceoshow.com' for more information.)