Baskin-Robbins Appoints Three Food & Beverage Industry Leaders to Fill Spots in International Marketing and Operations
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Baskin-Robbins Appoints Three Food & Beverage Industry Leaders to Fill Spots in International Marketing and Operations

CANTON, Mass., Jan. 11, 2011 // PRNewswire // -- In support of its global growth initiative, Baskin-Robbins, the world's largest ice cream brand, today announced the appointment of three experienced restaurant industry executives to its international marketing and operations team. Paul Reynish, Chief Marketing Officer, Baskin-Robbins International, Ian Martin, General Manager, Australia/New Zealand, and Jo-Ming Tung, Managing Director – Greater China, bring with them a wealth of experience within the restaurant industry and successful track records representing some of the world's most prominent retail brands. These additions are in keeping with Baskin-Robbins' plan to grow its brand internationally and to enhance support for its franchisees around the world. Each will report directly to Srinivas Kumar, President and Chief Brand Operating Officer for Baskin-Robbins Worldwide.

Paul Reynish will be responsible for Baskin-Robbins marketing outside the U.S. and for the oversight and management of the Baskin-Robbins brand in both Korea and Japan.

Paul joins Baskin-Robbins from Subway where he served as CEO of the Subway International Franchisee Advertising Fund, the independent advertising fund that handles marketing and advertising for the brand outside the U.S. Additionally, he served on Subway's global executive management board. Prior to joining Subway, Paul served with Burger King as Marketing Director, Asia Pacific, and later as Marketing Director, UK and Ireland. In these roles he was responsible for revamping the marketing strategy to turnaround the brand. Prior to Burger King, Paul was based in New Zealand serving in executive roles at several well-known global advertising agencies.

With an extensive background in the restaurant industry, Ian Martin will be responsible for overseeing Baskin-Robbins operations, marketing, supply chain, training and business development activity in Australia and New Zealand. Additionally, he will be focused on building franchisee relationships and working with them to grow the brand's presence in the market.

Prior to joining Baskin-Robbins Ian held positions as Group Chief Executive for Gloria Jean's Coffees International based in Sydney. In this capacity, he was responsible for the day-to-day management of the business including developing a three-year strategic growth plan and accelerating store growth.

Ian also served as SVP & President AsiaPac for Burger King Corporation based in London and as Chief Financial Officer – Asia for Yum! Restaurants International based in Singapore. Earlier in his career, Ian worked in Hong Kong for the Jardine Restaurant Group which held master franchises, for among others, Pizza Hut, Taco Bell, Ruby Tuesday and Sizzler restaurants within the Asia region.

A seasoned operations executive, Jo-Ming Tung joins Baskin-Robbins as Managing Director – Greater China, where he will be responsible for working with franchisee and licensee partners to grow the brand in that country, providing support for their operations, marketing, and supply chain activities.

Jo-Ming joins Baskin-Robbins from YUM! Brands where he served as General Manager, Eastern China, supporting Pizza Hut. In this capacity, he oversaw all aspects of more than 205 restaurants in the greater Shanghai area. He was also responsible for making the East the most profitable region for Pizza Hut in China. His prior experience includes management roles in China with Shangri-La Hotel, Sunrise Golf & Country Club, and Grand Hyatt Hotel.

"Baskin-Robbins is thrilled to add three new food and beverage industry leaders to support and lead our international field teams and our franchisees in these priority markets," said Srinivas Kumar, Chief Brand Operating Officer for Baskin-Robbins Worldwide, "We are delighted to announce these new appointments, each bringing a wealth of experience and their own unique leadership skills and individual talents to support our plans to grow the Baskin-Robbins brand internationally and to enhance support for our franchisees around the world.

About Baskin-Robbins

Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavours and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit

SOURCE Baskin-Robbins



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