MEMPHIS, Tenn., Jan. 18, 2011 // PRNewswire // -- Perkins & Marie Callender's Inc. (PMCI), the preeminent family restaurant company in the United States announced today the appointment of Glenn Drasher as Senior Director of Marketing - Perkins. With over 20 years of executive marketing and consulting experience in the restaurant industry including work with Famous Dave's, Buffets, Inc., and the Carlson Restaurant Group, Drasher has an impressive track record of leadership and innovation in marketing major chain restaurant concepts.
Cheryl Ahlbrandt, Executive Vice President of Marketing & Research and Development, at Perkins & Marie Callender's Inc. comments, "Glenn's experience and knowledge of marketing and building brands in the restaurant industry will serve Perkins Restaurants & Bakeries extremely well. We could not be more pleased to have him join our team."
In his new position, Drasher will report to Ahlbrandt while providing leadership and direction to the Perkins marketing, advertising and field marketing teams. He is charged with strategic brand development and overseeing traditional and non-traditional media tactics; designing programs aimed at driving sales; and menu development and testing in conjunction with R&D and Operations.
Ahlbrandt elaborates, "Glenn's arrival signals a continued commitment to the evolution of the Perkins brand. We are confident that his expertise and innovative approach will lend breadth and dimension to Perkins long standing tradition of remaining in tune with consumer taste preferences and offering a wide array of high quality breakfast, lunch and dinner entrees at a strong price value ratio."
Commenting on his new assignment, Drasher states, "Perkins epitomizes positive and memorable full service family dining in our industry today. I look forward to expanding on this reputation and helping to further strengthen the brand message and experience across all mediums."
Founded in 1958, Perkins operates 480 restaurants in 34 states and five Canadian provinces. The Perkins system includes 161 company-owned and operated restaurants and 319 franchised units. More information about Perkins Restaurants & Bakeries can be found as www.perkinsrestaurants.com.
SOURCE Perkins & Marie Callender's Inc.