Baskin-Robbins Announces Winner of the First Annual 'Create Baskin's Next Favorite Flavor' Contest

Diane Sroga's 'Bunches of Crunches' Ice Cream Creation Will Be Available Nationwide as Baskin-Robbins' June 2011 Flavor of the Month

CANTON, Mass., Jan. 25, 2011 // PRNewswire // -- Thousands of amateur mix-masters from across the country competed to be crowned the winner of Baskin-Robbins' "Create Baskin's Next Favorite Flavor" contest. After an online vote, Baskin-Robbins is thrilled to announce that Diane Sroga of Chicago, Illinois has won its first annual flavor creation contest with her ice cream submission "Bunches of Crunches."

To obtain B-roll footage of the contest winner, Diane Sroga, and Baskin-Robbins executive chef, Stan Frankenthaler, creating the first batch of "Bunches of Crunches" download it at http://bit.ly/ibDD6F. (To open the link, press control and enter). The hi-res MP4 file is compatible with all editing systems.

A combination of extra-rich, creamy chocolate ice cream with a sweet caramel ribbon and crunchy bites of HEATH™ bar and pecans, "Bunches of Crunches" will be Baskin-Robbins June 2011 Flavor of the Month and available in stores nationwide. To commemorate her win, Diane visited Baskin-Robbins' corporate headquarters in Canton, MA on January 24 where she mixed "Bunches of Crunches" for the first time with the company's culinary team.

"On behalf of everyone at Baskin-Robbins, we are pleased to congratulate Diane Sroga on mixing a creative, delectable new ice cream flavor that we are proud to feature as our June 2011 Flavor of the Month," said Brian O'Mara, Baskin-Robbins Vice President of Marketing. "We also want to thank all our fans who participated in the first annual 'Create Baskin's Next Favorite Flavor' Contest. We received thousands of innovative and incredibly delicious ice cream flavor submissions which made this an exciting competition."

"I've enjoyed Baskin-Robbins for more than 25 years and am honored to be the winner of the Online Flavor Creation Contest," said Diane Sroga. "I would like to thank all the ice cream enthusiasts who voted for 'Bunches of Crunches' and hope that ice cream lovers across the country will enjoy my flavor when it's available this June in Baskin-Robbins stores across the country."

In October 2010, more than 40,000 ice cream fans played mix-master and created their own ice cream with the Baskin-Robbins virtual Flavor Creator, choosing from 31 base flavors, a variety of ribbons such as fudge and peanut butter and oodles of different mix-ins ranging from candies to cookies. A team of experts from Baskin-Robbins selected 10 finalists and then opened the voting to the public who chose the winning flavor. In addition to having her flavor "Bunches of Crunches" as the June 2011 Flavor of the Month, Diane's flavor will be immortalized in the Baskin-Robbins ice cream library alongside world famous flavors like World Class Chocolate, Jamoca Almond Fudge and Gold Medal Ribbon. For more information and official rules, please visit www.BaskinRobbins.com/flavorcreatorrules.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,400 retail shops in 42 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins

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