Qdoba Mexican Grill(R) Launches Enhanced Qdoba Rewards Program
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Qdoba Mexican Grill(R) Launches Enhanced Qdoba Rewards Program

</p><h2>Loyalty program provides more choice and control to earn rewards</h2><p> DENVER --(BUSINESS WIRE)-- Qdoba Mexican Grill®, known for its wide variety of handcrafted, fresh and innovative Mexican cuisine options, rolled out Qdoba Rewards nationwide today, an enhanced electronic program that shows appreciation for Qdoba's loyal guests by giving them greater flexibility and opportunities to redeem rewards.

A new 2011 study by Technomic1 shows that finding a good value is still of the utmost importance to consumers. One way that consumers continue to find value is through loyalty programs. Currently each U.S. household is a member, on average, of approximately 14 loyalty programs.2

Qdoba's enhanced rewards program now gives guests the ability to flash a scanable card, key fob or a small sticker that can be placed on any commonly carried object – such as a driver's license, a credit card or even a tube of lipstick -- at the register to earn points toward free meals. In addition, the program now allows guests to bank their rewards and use them at a time they choose – like if they decide to treat a group of friends.

"Our guest research found that approximately 73 percent of our current rewards members were happy with our program but wanted more flexibility with it – like being able to bank their points and use them later," said Chris Bingel, marketing projects manager at Qdoba. "The new Qdoba Rewards gives customers greater choices in how to earn their rewards and greater control over when they can redeem them."

For each entrée purchased in most markets, guests will earn 100 reward points and once 1,000 points are earned, guests will receive one free entrée. In addition, guests will receive free food and special offers once they register online on their birthday and on the anniversary of their registration. Guests can also select to sign up to receive additional special offers via e-mail through the program. In addition, guests can bank their rewards for redemption whenever they want.

Qdoba guests are invited to join the Qdoba Rewards program by visiting one of Qdoba's more than 500 restaurants where they can pick up information and a scanable card, key fob and a small sticker that can be placed on any object. Then, guests need to go online at www.qdoba.com/rewards to complete a quick registration process and immediately begin earning points toward free food and special offers. To earn and redeem rewards, guests simply need to present one of these items at the register to be scanned.

Rewards points can still be earned even if guests forget their card or sticker. Once guests tell the cashier that they forgot their card or sticker, the cashier will print a code at the bottom of their receipt. They can then enter that code online to redeem points (codes will expire 30 days after being issued).

"We created one of the earliest fast-casual restaurant rewards programs, which we launched in 2004, to simply thank our guests for coming to Qdoba," added Bingel. "We will continue to grow and develop this program to meet our customers' changing needs so that we can provide them with new and exciting rewards and features that fit their lifestyles."

Qdoba Rewards also incentivizes guests who purchase Qdoba catering. Customers earn one point for every pre-tax dollar spent. Guests can qualify to spend their points on free entrées, catering discounts or Hallmark gift certificates. Catering guests can also redeem points online and bank their rewards as well. </p><h2>About Qdoba Mexican Grill®</h2><p> Qdoba Mexican Grill is an artisanal Mexican kitchen where anyone can go to enjoy a fast, handcrafted meal prepared with fresh ingredients and innovative flavors. Each Qdoba restaurant showcases food that celebrates Qdoba's passion for ingredients, a menu full of innovative flavors, handcrafted preparation and inviting service. Founded in Denver in 1995, Qdoba is among the nation's largest Mexican fast-casual chains with more than 500 restaurants in 43 states and the District of Columbia. Qdoba is a wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK). Franchise development rights exist for additional Qdoba Mexican Grill restaurants in areas throughout the nation. For more information about Qdoba or about franchising opportunities with the company, please visit www.qdoba.com.



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