Einstein Bros.(R) Bagels and Noah's Bagels Celebrate National Bagel Day With New 225-Calorie Bagel Thin Single

Facebook Fans Rewarded with Free Bagel Thin Single and Light Shmear with Purchase of a Beverage

LAKEWOOD, Colo., Feb. 9, 2011 /PRNewswire via COMTEX/ -- It's National Bagel Day, and to celebrate, Einstein Bros. Bagels(R) and Noah's Bagels have an offer that's thick on flavor but thin on calories--not to mention your wallet.

As part of its continued commitment to provide health-conscious customers with better-for-you options, the "unofficial sponsor" of National Bagel Day is offering its Facebook fans with a tasty a freebie: the new Bagel Thin Single and Light Shmear. Through February 14, all existing and new fans who "Like" either the Einstein Bros.(R) Bagels or Noah's Bagels Facebook pages will have the opportunity to download a digital coupon to receive their fresh baked Bagel Thin Single and Light Shmear for free with the purchase of a beverage. Coupons are valid through February 20 while supplies last and valid at participating Einstein Bros.(R) Bagels and Noah's Bagels locations.

While Americans are being called to fight obesity and menu choices can be packed with a portion of calories, Einstein Bros.(R) Bagels and Noah's Bagels, fresh baked Bagel Thin Single and Light Shmear, have all the soft, chewy satisfying richness of a bagel and cream cheese but with as little as 225 calories. The new Bagel Thin Singles (without shmear) contain about half the calories and carbohydrates as a regular bagel, and have zero grams trans fats, no cholesterol and no saturated fat. The new Bagel Thin Single comes in three varieties: plain, honey whole wheat and everything. For complete nutritional information please visit http://einsteinbros.com/pdf/nutrition_info.pdf.

"For people who want to eat better, it's often difficult to do so and can be full of compromises," said Jeffrey O'Neill, chief executive officer, Einstein Noah Restaurant Group, Inc. "Our innovative new fresh Bagel Thin Singles and Light Shmear give customers a healthier alternative without sacrificing great taste and quality ingredients, and what better time to let our fans enjoy one than on National Bagel Day."

The Bagel Thin Singles introduction comes on the heels of the company's successful launch of Bagel Thin Sandwiches in June 2010. During that time, the company announced that it would become the first fast-casual restaurant chain to partner with the Healthy Weight Commitment Foundation, a CEO-led coalition of more than 80 of the nation's largest retailers, non-profit organizations, food and beverage manufacturers and trade associations aimed at helping to reduce obesity.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

SOURCE Einstein Noah Restaurant Group



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