Maximizing Strengths to Increase Business Success

The Growth Coach Partners with the Institute for Motivational Living, Inc., Implements Peoplekeys® to Harness Critical Behavioral Areas for Success

March 28, 2011 // // CINCINNATI, OH – Positioned as the leader of the nation's small business community, The Growth Coach, a national franchise of business coaches with a presence in more than 140 markets, is set to further enhance its services through a recent partnership with the Institute for Motivational Living, Inc. (IML).

Adding the new component of IML's DISC Profiles, which allows The Growth Coach to identify behavioral areas critical to the success of small business owners, professionals and managers from businesses of all sizes, the partnership enables The Growth Coach to deliver its clients one of the best DISC profiling instruments and analysis in the industry.

"As business coaches, our goal is to help business owners improve their businesses and discover ways to achieve optimal outcomes," said Greg Scheingold, President of The Growth Coach. "Through this partnership, we are able to leverage the strengths within every business and maximize the performance of small business owners and their employees."

IML's DISC Profiles, along with additionally published behavioral instruments, are delivered worldwide in 14 languages over a highly sophisticated, web-based platform and API called Peoplekeys®. Not only does it deliver assessments and reports, Peoplekeys also functions as a filtering, hiring and managing tool used in leading companies, staffing agencies and recruiting firms.

"The breadth of Peoplekeys' reach allows us to better serve our diverse, expanding system of business coaches as we continue to develop strategies and best practices for our small business coaches and their clients wherever they may be," added Scheingold.

The Growth Coach specializes in providing affordable group coaching workshops to business owners and executives utilizing its proprietary Strategic Mindset® process. In addition, they provide face-to-face coaching, Coaching Club (tele-coaching), as well as coach entire sales teams and management teams to be more effective with a strategic-focusing process. All initial coaching services come with a 100 percent money-back guarantee. The Growth Coach excels at transforming the mindsets and behaviors of clients to achieve superior and sustained results. Specifically, the coaching process helps clients gain clarity about where they want to go, develop continuous action plans to get there, and receive on-going accountability to stay on track.

For more information on The Growth Coach, please visit

About The Growth Coach

Founded in 2002, The Growth Coach is the only pure business coaching franchise system with the single purpose of helping drive success and balance the lives of business owners and professionals. Their goal is to help clients gain greater focus so they can work less, earn more and enjoy more fulfilling lives. They help clients to transform their mindsets and behaviors to achieve superior and sustained results. Clients include small business owners, franchisees, self-employed professionals, high-end sales and financial services professionals, and sales teams and management teams from businesses of all sizes. The Growth Coach operates in more than 140 markets across North America. For more franchise opportunity information, visit

The Institute for Motivational Living (IML) is a leader in publishing and distributing customized, behavioral assessments. Founded in 1981, IML has developed hundreds of behavior-based profiles, certification courses, online reports and customized programs to help people communicate and work together more effectively. To serve HR needs, IML developed a sophisticated, online filtering, hiring, benchmarking, and managing system to help companies hire and track top performers. PeopleKeys online delivery systems provides IML online assessments to the Manpower Corporation, Career Builder, The United States Air Force Academy, and thousands of businesses worldwide.



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