California Pizza Kitchen Acknowledges Its Loyal Customers with National Thank You Card Program

Restaurant Embraces Social Media Channels and Gives Lucky Winner a Trip to any CPK in the World

LOS ANGELES--(BUSINESS WIRE)-- California Pizza Kitchen, Inc. (CPK) (NASDAQ: CPKI), home of the Original BBQ Chicken Pizza and other innovative hearth-baked pizzas, made-to-order pastas, creative salads, appetizers, soups, sandwiches and desserts, launched today their fourth annual Thank You Card Program as a way to say, 'Thank You' to loyal guests. Running through June 5, 2011, CPK will hand out 2.9 million Thank You Cards with prizes enclosed to customers dining at their full-service restaurants nationwide.

CPK's Thank You Card Program includes $100,000, $50,000, $25,000, other cash prizes, CPK frozen pizza for a year, airfare plus a four-night stay at the Four Seasons Hotel in Beverly Hills and other chances to win big online. Every guest is a guaranteed winner and the key to the Thank You Card program is that the envelopes are to be opened only by a CPK manager upon the guests' return or it's deemed null and void. Diners will have until July 3, 2011 to redeem their prizes.

In honor of this year's Thank You Card Program, CPK embraces the popularity of social media, giving guests using Facebook and Foursquare two additional ways to play and win prizes online. CPK will be 'Thanking' its biggest Facebook Fan with its #1 CPK Fanatic, where the person with the most votes will win a trip for two to any CPK in the world, plus $10,000. Everyone who visits the CPK Facebook page to register or vote will be a winner and will have the opportunity to "spin a globe" for a chance to win restaurant incentives, iPads, Kindles and Hartmann travel luggage. On Foursquare, CPK encourages groups of four or more to "check-in" to receive their offer.

"All three components make this year's promotion more interactive and engaging for our guests," said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen. "The Thank You Card Program is our way of thanking our loyal guests, reaching new customers online and creating enjoyable experiences."

For complete program details and official contest rules, please visit www.cpk.com.

California Pizza Kitchen

California Pizza Kitchen, Inc. (CPK) (NASDAQ:CPKI), founded in 1985, is a leading casual dining chain featuring an imaginative line of hearth-baked pizzas, including the original BBQ Chicken Pizza, and a broad selection of distinctive pastas, salads, appetizers, soups, sandwiches and desserts. CPK premium pizzas are also available to sports and entertainment fans at three Southern California venues including Dodger Stadium, Angel Stadium of Anaheim and STAPLES Center. Also included in the Company's portfolio of concepts is LA Food Show Grill & Bar, which has locations in Manhattan Beach and Beverly Hills, California. The Company also has a licensing arrangement with Nestle S.A. to manufacture and distribute a line of California Pizza Kitchen premium frozen products. For more details, visit www.cpk.com.

Source: California Pizza Kitchen, Inc.

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