Charley's Grilled Subs Nominated for Prestigious Webby Award
Philly Steak Sandwich Chain's Website Competes in Restaurant Category, Public Voting Ends Friday
April 27, 2011 // Franchising.com // COLUMBUS, OH – Charley's Grilled Subs, the international Philly Cheesesteak Sandwich franchise, has been named one of the five finalists in the restaurant category of the Webby Awards, a competition often referred to as "The Oscars of the Internet."
The company's website, Charleys.com, was submitted to the restaurant category to be judged on excellence in web design, usability, information architecture and mobile accessibility, through their digital agency, Ohio-based dynamIt. Other finalists include Chipotle, Carl's Restaurant, Dishoom and the Pure Management Group. A complete list of finalists in all categories can be found here: http://tinyurl.com/3ktzoh3.
Now in its 15th year, The Webby Awards is the world's leading honor recognizing achievement in Websites, online film and video, mobile and apps, and interactive advertising and media. This year's award received nearly 10,000 entries from all 50 states and more than 60 countries worldwide. Winners will be announced June 13, 2011 in a star-studded New York ceremony.
Charley's fans can also take part in The Webby People's Voice Awards, where voting is open through April 28 at this website: http://dynamit.us/6tu.
Throughout the past year, the Charley's website has improved to better communicate the quality and values of the food and the business model in a bold way. Among the improvements to their digital image, Charley's now has a food-first focus on the website and their franchise opportunity is more clearly laid out.
"I am immensely proud of my team and honored to be included among the distinguished nominees," said James Pa, Charley's Vice President, Brand Management. "The purpose of our website is to inspire a seamless integration that ties in a customer's online experience with the customer's offline experience. A website represents the brand face in the digital universe and for us, it's important we pay close attention to it."
About Charley's Grilled Subs
Charley's Grilled Subs is famous for their hot, fresh made-to-order Philly Steak Sandwiches and other 100 percent USDA certified choice steak, chicken and deli subs, gourmet fries and freshly squeezed lemonade. The company, headquartered in Columbus, Ohio, has more than 400 locations worldwide in 44 states and 16 countries. Founded in 1986, more than 90 percent of all Charley's Grilled Subs restaurants are run by franchisees. For more information, go to www.Charleys.com.
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