Baskin-Robbins Strikes It Rich With New Golden Oreo Gold Rush Flavor

The May Flavor of the Month is sure to Start a Stampede to Taste this Unique Ice Cream Treat

CANTON, Mass., May 3, 2011 // PRNewswire // -- Who says you need to head west to find gold? Simply head to the nearest Baskin-Robbins for its newest flavor creation, Golden Oreo Gold Rush ice cream. The May Flavor of the Month is a perfect blend of solid gold flavors – lemon custard ice cream and Oreo icing ribbon, topped with Golden Oreo cookie pieces.

"We love creating bold new ice cream flavors that generate excitement," said Brian O'Mara, Baskin-Robbins Vice President of Marketing. "Golden Oreo Gold Rush combines one of America's favorite flavors – lemon custard – with one of the world's most beloved cookies – the Oreo – to create the gold standard that is sure to excite taste buds everywhere."

In Baskin-Robbins shops nationwide during the month of May, Golden Oreo Gold Rush ice cream is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. Also available in hand-packed pints, quarts and half-gallons, ice cream lovers can bring Golden Oreo Gold Rush home to enjoy with family and friends or create their own specialty ice cream desserts.*

"This May, ice cream lovers and flavor pioneers will be able to experience a true taste rush," adds O'Mara. "With these flavors, we might even see another national gold rush – this time to local Baskin-Robbins stores in search of Golden Oreo Gold Rush."

*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,400 retail shops in 42 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins

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