ZorSource(TM) MasterMind Program Takes Franchise Development Teams from Frustration to Freedom

New MasterMind Group Initiative Guides Franchisors towards Achieving Growth Goals

May 04, 2011 // Franchising.com // SOUTHBURY, Conn. – With the face of America's franchise investor rapidly changing from experienced entrepreneur to transitioning corporate professional seeking to replace income, ZorSource, franchisor's one source resource powered by The Entrepreneur's Source®, is offering an exclusive franchisor support program.

Developed to ease mounting frustration that 90 percent of franchise growth professionals feel from dealing with today's new breed of candidates, the MasterMind Group guides and sharpens franchisors' focus back to the task at hand -- identifying qualified candidates and awarding franchise agreements.

"The Franchise landscape has changed significantly in recent years, and a new breed of candidate has emerged that demands a different experience." said Brian Miller, president and COO of The Entrepreneur's Source and co-creator of ZorSource and its MasterMind Group program. "Yet most franchisors are using the same process they have used for more than a decade, which is pushing qualified candidates away. We'll be working with our MasterMind group members to develop strategies that will free them up to focus on effectively marketing and selling their franchise opportunity."

The MasterMind Group program, which hosts its next quarterly meeting on Thursday, May 5, 2011, will provide insight into:

  • Cutting edge lead generation tactics; how to develop effective sources
  • How Commoditization of your product or service offering affects franchise sales
  • Decreasing the number of days franchise candidates spend in the awarding process
  • Increasing conversion ratios dramatically to efficiently move more people through the franchise discovery process
  • How to coach candidates through fear-gripping emotions
  • Leveraging technology to advance franchise sales

ZorSource Executive Coaches lead quarterly meetings comprised of teams of committed and like-minded professionals. With new groups forming and interest growing as franchisors find new challenges in the franchise sales process, each MasterMind Group is limited to 25 individuals. The meetings offer training on the latest in franchise sales techniques, progress reviews, planning and setting of key performance indicators, and sharing among peers to facilitate accountability. Additionally, program highlights include virtual, bi-weekly group coaching, access to the workshop facilitators, a targeted focus on revenue-generating activities and a plan to help franchise growth professionals escape the "time/effort economy trap."

"The MasterMind Group serves as a launching pad for transformation, moving our members from that 90 percent who are frustrated to the 10 percent who have found freedom to grow their businesses," added Miller. "There's nothing else like this available to franchisors coming from a company like The Entrepreneur's Source that has nearly three decades of experience in franchise development. We've adapted with the changing world around us and have developed effective strategies for the 'New Normal' we're all doing business in today."

Supporting greater productivity, unlimited growth, and personal and professional freedom, the ZorSource MasterMind Group aims to introduce consistency in franchise sales, while eliminating sporadic growth trends. Joining includes the ZorSource ROI Guarantee, which will refund members that do not achieve an eight-fold return on their investment in the MasterMind Group. Enrollment also comes with access to The Entrepreneur's Source's Accelerated Success Training Program™ (FAST), which awards 350 credits towards the Certified Franchise Executive (CFE) designation.

For MasterMind Group registration details, please contact Bonnie Wilson at bwilson@franchisesource.com or (203) 405-2140.

About The Entrepreneur's Source®

The Entrepreneur's Source is North America's leading career and franchise Business Coaching Company dedicated to the entrepreneur, with more than 230 offices in the United States and Canada. With its unique E-Source Coach Advantage and partnership with E-Myth Worldwide®, TES offers a full range of services to individuals seeking alternate career options and to franchise businesses looking to increase performance. Today, E-Source dominates the $1.5 billion dollar Business Coaching/Consulting franchise market in North America. For more information on the services available for franchisors, please visit www.entrepreneurssource.com and www.zorsource.com.

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