Edible Arrangements(R) Announces the Launch of Random Acts of Happiness(R)

New Charity Campaign to Benefit Big Brothers Big Sisters

WALLINGFORD, CT, May 9, 2011 // PRNewswire // — Edible Arrangements®, the leading purveyor of artistically designed fresh fruit arrangements announces the launch of Random Acts of Happiness®, a new non-profit campaign benefiting Big Brothers Big Sisters, a national mentoring organization that creates strong relationships that enable children facing adversity to beat the odds. Random Acts of Happiness® is a nationwide program dedicated to raising awareness about happiness, encouraging optimism and celebrating role models and good deeds.

In a recent survey of 2,105 U.S. adults, conducted online by Harris Interactive on behalf of Edible Arrangements, 86% of Americans said that giving back to their community by doing volunteer work or a simple good deed makes them happy, and 89% agreed that giving a gift is a good way to bring happiness to their family and friends. Edible Arrangements® has decided to hone in on the pleasures of both giving and receiving gestures of happiness with the Random Acts of Happiness® campaign (RAOH).

The RAOH campaign will take place online (www.actsofhappiness.com) and in Edible Arrangements® stores from May 2011 through August 2011. During that time, both individuals and groups are invited to enter a nationwide contest and share the actions that participants are taking to promote the importance of spreading happiness throughout one's community.

"We are thrilled to announce our partnership with Big Brothers Big Sisters for Random Acts of Happiness®," states Steve Thomas, VP of Marketing at Edible Arrangements®. "The organization supports our mission for this program which is to demonstrate that even the smallest gesture or good deed can make an immeasurable impact on an individual's happiness."

Random Acts of Happiness® Competition Components:

  • Random Acts of Happiness® is an online campaign that encourages individuals and groups to upload photos and stories of completed "Random Acts of Happiness" at www.actsofhappiness.com.
  • Any user can view Edible Arrangements® Random Acts of Happiness® gallery which outlines the actions that participants are taking to spread happiness throughout their communities.
  • All visitors are eligible to vote once a day for their favorite individual or group and each vote will trigger a one dollar donation to Big Brothers Big Sisters.
  • A grand prize of $10,000 will be rewarded to the individual winner and $20,000 for the group winner.

Survey Methodology

This survey was conducted online within the United States between March 29th and 31st, 2011 among 2,105 adults (aged 18 and over) by Harris Interactive on behalf of Edible Arrangements®. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact April Kay (203) 774-8057.

About Edible Arrangements

CEO Tariq Farid launched Edible Arrangements with his brother, COO Kamran Farid, in 1999 in East Haven, CT, after years in the floral industry. Edible Arrangements International, Inc. is the leading purveyor of fresh fruit arrangements perfect for everyday occasions and special events. Stores are located in the United States, Canada, Puerto Rico, the Middle East, Italy, India and Hong Kong. Order at a local store, at 1-877-DO-FRUIT, or online at ediblearrangements.com. All franchise offerings are made only by Franchise Disclosure Document.

About Big Brothers Big Sisters

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the nation's largest donor and volunteer supported mentoring network, Big Brothers Big Sisters' mission is to provide children facing adversity with strong and enduring, professional supported one-to-one relationships that change their lives for the better, forever. Headquartered in Philadelphia with a network of about 370 agencies across the country, Big Brothers Big Sisters serves nearly 250,000 children. Learn how you can positively impact a child's life, donate or volunteer at BigBrothersBigSisters.org.



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