SALT LAKE CITY, UT--(Marketwire - May 17, 2011) - In 2010, TCBY, the Country's Best Yogurt and frozen yogurt innovator, introduced a new self-serve store model and new brand identity to rave reviews in the restaurant industry. They took do-it-yourself to a whole new level. In keeping with that theme, the company announces a new website experience at www.tcby.com that offers consumers a platform to engage the brand and create their own frozen yogurt "swirl" masterpieces.
"Admittedly we have a range of iterations of our brand in the marketplace, including our recently launched modern, self-serve design. It's the nature of being a 30-year-old pioneer," says Tim Casey, CEO of TCBY. "However, as we introduce the next generation to all that is special about TCBY, we feel it is critical to engage them with a relevant look, coupled with Internet tools that have become second nature to the way consumers experience their favorite brands."
With a fresh spin on an iconic brand, the website offers the first transparent look at the nutritionals that distinguish TCBY as the country's favorite fro-yo brand. With the help of local design firm, StruckAxiom the website feel is sleek and modern, with an easy to use interface designed to educate consumers about the distinction, for example, between just ordinary yogurt and TCBY's great tasting, healthy yogurt.
Immediately upon entering the site, customers are greeted with the brands iconic swirl while seamless navigation highlights the brand's menu and nutrition, as well as featuring a brand new store locator. From there, customers are invited to create their own swirl, learn more about their customized swirl and ultimately share and save their TCBY favorite creations. Highlights of the website include:
Along with the new customer-facing site, the company has updated its franchise sales site, www.tcbyfranchise.com. Potential franchisees are greeted by the new brand identity, with an animated interface that will allow them to see a variety of store platforms whether it be self-serve, inline, kiosk or express. The site also features current TCBY franchisees, offers facts and walks potential franchisees through the steps in the TCBY franchising process.
Struck/Axiom is a full-service hybrid agency that engineers comprehensive identity systems in which design, advertising, motion graphics and interactive capabilities converge. Infused with the agency's core creative capabilities are their powerful and evocative brand development and licensing offerings. Lead by design innovators, the firm provides expertise for companies interested in ensuring and capitalizing on the relevance of their brand.
Based in Salt Lake City, TCBY, The Country's Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. With more than 600 locations both in the United States and internationally, TCBY - Best Tasting, Best For You™ has long been a healthier alternative for consumers looking for a delicious treat or snack. To learn more check out www.TCBY.com.