Sandler Training Offers Free Sales Training Resources For Non-Profit, Small Business and Start-Up Firms

Content Designed to Offer Basic Sales Tools to Help Small Businesses, Start-Ups Succeed

May 24, 2011 // // OWINGS MILLS, Md. - The latest census figures indicate that economic growth is fueled in part by small businesses, start-ups and non-profit organizations. Unfortunately, when companies first start out, or rely primarily on volunteers, they often don't have the capital to invest in outside sales training, when that might be one of their greatest needs and paramount to their future business growth.

That's why, Sandler Training, a world leader in sales and management training, has made available a free multi-media library that provides small businesses and start-ups with sales training tools to help them succeed. The library, which is located on the Sandler Worldwide channel on, contains over 60 video training segments covering a variety of sales tactics and techniques from some of the top trainers at Sandler® locations throughout the world. In addition to this, the company offers daily sales tips and inspiration through their Facebook page, Twitter feed and the Sandler Training® blog.

"Entrepreneurs, small businesses and non-profits are crucial components of our economy, and the creation of jobs. We have invested in this online channel so that they will have access to a resource of information that was previously only available to large multi-national companies," said David Mattson, CEO of Sandler Training.

The Sandler Worldwide channel allows visitors to view and choose video segments that are relevant to their training needs. Categories include: sales training, the sales profession, sales development, closing the sale, negotiations, leadership training, business consulting, customer relationship management, and more. Content is updated daily and users of the channel can subscribe to receive alerts when new segments are added. The channel also includes excerpts from Sandler's bestseller, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

"This library is a result of Sandler's 30 plus years of sales training experience and provides access to education from Sandler Training's network of 250 partners in 24 countries," said Mattson. "We want to help small businesses, starts-ups and non-profits by sharing our sales knowledge, and thus invest in their success."

About Sandler Training

Sandler Training is the leading provider of sales and management training, with over 250 licensed trainers in 24 countries. The company provides a full range of sales and management training programs, with powerful coordination and customization benefits throughout its extensive franchise network. Among its many achievements, Sandler has been awarded the #1 ranking for training programs in Entrepreneur Magazine's "Franchise 500" nine times since 1994, most recently in 2010. The company website is located at Follow Sandler Training on (Sandler Training), at Sandler Training, and at Sandler Worldwide on

Melissa Watkins
Public Relations
Bergman Group for Sandler Training
(804) 402-5316


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