Sandler Training Franchise Overview
About Sandler Training
Sandler Training is a world leader in innovative sales and sales management training. For more than 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.
David H. Sandler, founder of the Sandler Sales Institute, began sales training and developing the Sandler Selling System in the late '60s and early '70s. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 corporations, and individual non-selling professionals. Sandler expanded our marketplace impact in 1983 by franchising our proprietary training programs as the Sandler Sales Institute. When David Sandler passed away in 1995, Edna Sandler succeeded him as CEO and President from 1993 through 2007. Today, Sandler Training is headed by CEO and President David Mattson.
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