DALLAS, July 27, 2011 // PRNewswire // -- On August 1, Dickey's Barbecue Pit, the fastest-growing barbecue restaurant in the country, will revolutionize their catering with 1-866-BARBECUE, a national catering hotline.
"Dickey's is excited to officially launch our National Catering Hotline! With the kickoff of 1-866- BARBECUE, customers are able to obtain catering information and place orders easier and faster than ever across the country. They get to speak directly with our live catering experts, who are waiting to consult them on service, style and options, as well as answer any questions a client may have," said Michelle Sarlls, the corporate catering manager.
The catering hotline goes national on August 1 and will take catering orders for any franchise location from 9 a.m. to 5 p.m. every weekday with an ongoing answering service 24 hours a day, 7 days a week.
"Catering is a crucial part of our business model and the launch of a national hotline will only help us increase our catering sales at each franchise location. Our goal is to increase every store's catering sales by $800 per day. 1-866-BARBECUE will make that goal viable," said Roland Dickey, Jr., the President of Dickey's Barbecue Restaurants, Inc.
The restaurant chain will continue expanding with a goal of 200 Dickey's Barbecue Pit locations across the country before the end of the year.
"The catering hotline will revolutionize Dickey's Barbecue Pit by streamlining the ordering process. We have the resources to tailor every order to the specific client and/or event with the intention of superior service and great barbecue," said Sarlls.
The catering service ranges from personal box lunches to full-service buffet catering for any size. Dickey's catering experts will assist you with any of the available catering options and answer any questions.
"We have perfected the hotline and are excited to announce the official launch of the much-anticipated national campaign that will help the cohesion of all the franchise locations and coordinate the high volume of catering orders we receive on a daily basis," Roland Dickey, Jr. said.
Texas-based Dickey's Barbecue Pit opened in 1941 and began franchising in 1994. The restaurant is well-known for their hot pit-smoked signature meats, complimentary ice cream and the big yellow cups.
Dickey's Barbecue Pit is located in 38 states with 160 locations.
The preparation prior to the launch for Dickey's Catering Hotline was extensive, ensuring that everyone is thoroughly prepared to hit the ground running.
The original Dallas location is still open for business and Dickey's Barbecue Pit is still owned and operated by the Dickey Family.
Even today, Dickey's still slow smokes all of their signature meats overnight in every restaurant.
SOURCE Dickey's Barbecue Pit