TCBY Expands In Greater Hartford Area

August 31, 2011 // Franchising.com // SALT LAKE CITY — TCBY (www.tcby.com), the leading frozen yogurt concept, announced today it has expanded its footprint in the greater Hartford area with a new store now open in Glastonbury. The franchise owners of the new location are Mark and Lisa Arnold, who also oversee a store in Simsbury.

The new store, located at 70 Hebron Avenue in Glastonbury, is 653 square feet and uses the self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from the eight available flavors and mixing in a variety of topping choices.

"Based on the overwhelming response of our new self-serve concept, brand positioning and focus on health and nutrition, we foresee tremendous growth potential for TCBY in the area," said Tim Casey, TCBY CEO. "As the first frozen yogurt concept, TCBY leads the industry in empowering customers to make choices that are right for them by offering the healthiest frozen yogurt product available in the market."

About TCBY

TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called "Super Fro-Yo," the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.franchise.tcby.com.

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