Consumers Pick Papa Murphy's Above Other Leading Quick Service and Fast Casual Restaurants
Top industry magazine evaluates performance based on consumers' perspectives
September 12, 2011 // Franchising.com // VANCOUVER, Wash. - Just days after standing in Zagat Survey's winner's circle, the now two-time "#1 Rated Pizza Chain" finds itself on top of yet another national consumer opinion poll. Papa Murphy's International achieved the highest Overall score in the first-ever Consumer Picks survey, produced by Nation's Restaurant News and research firm WD Partners. More than 5,000 people rated 92 popular limited-service (quick service and fast casual) restaurant chains on nine attributes: Food quality, value, cleanliness, service, menu variety, reputation, atmosphere, likelihood to recommend and likelihood to return. Papa Murphy's Overall score was higher than the likes of Starbucks, Chipotle Mexican Grill and Panera Bread.
Jenifer Anhorn, chief marketing officer at Papa Murphy's, believes one dominating factor dictates high ratings - owner involvement. "We have over 500 franchise owners who pour their heart and soul into this business. This is evident by simply visiting Papa Murphy's Facebook page - we receive nearly as many positive endorsements for our great owners and store employees as we do our delicious products. A high-performing brand starts with dedicated people and the survey results speak directly to that."
Anhorn will further dissect Papa Murphy's results from the Consumer Picks survey during a workshop at the Multi-Unit Foodservice Operators (MUFSO) Conference on Sunday, September 25. Event details can be found at www.mufso.com. To view the results in their entirety, see the September 5 issue of Nation's Restaurant News or visit www.nrn.com/consumer-picks.
About Papa Murphy's
Papa Murphy's is the fifth-largest pizza chain in the country and a revolutionary of the take 'n' bake pizza segment. Papa Murphy's operates over 1,250 franchised and corporate-owned locations in 37 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality, fresh toppings generously layered on pizza dough that is made fresh each morning in each store. By baking Papa Murphy's pizzas at home, customers get to experience the home-baked aroma of a convenient, delicious meal that the brand is known for. In addition to handmade pizzas, the company offers other take 'n' bake items such as Cheesy Bread, Cinnamon Wheels, and chocolate chip cookie dough. Papa Murphy's was voted "#1 Rated Pizza Chain" by participants in Zagat Survey's 2010 and 2011 Fast Food Surveys and is a four-time recipient of Pizza Today's Chain of the Year award. For more information, visit www.papamurphys.com or go to Facebook at www.facebook.com/papamurphyspizza.