Four Decades of Schlotzsky's: It's Time to Celebrate!!

National Promotion Gives Lucky 40 Fans Free Schlotzsky's for a Year; Shops Nationwide Offer Special Promotion Oct. 4 for Legendary Sandwich

September 29, 2011 // Franchising.com // AUSTIN – From a small mom-and-pop shop in South Austin to more than 350 locations worldwide, Schlotzsky's has been satisfying taste buds with its round, freshly-baked buns for the past 40 years.

Celebrating its anniversary on Tuesday, Oct. 4, 2011, Schlotzsky's invites consumers nationwide to enjoy the sandwich that launched the brand's success…The Original®. Offered all day long, guests can purchase The Original (small) for a special promotional price of $1.99, with no coupon necessary.** Plus, throughout October, 40 lucky fans will win free Schlotzsky's for a year by signing up on the Schlotzsky's Facebook page or at any location.

"This October, we are celebrating where it all began with the sandwich that put Schlotzsky's on the map—The Original," said Kelly Roddy, president of Schlotzsky's. "With a taste of the long-standing Schlotzsky's tradition, The Original reinforces why our brand has stood the test of time and 40 years later we're still enjoying them. We are sincerely grateful for our fans' ongoing dedication and support during the past four decades."

Launched in 1971 in a small shop on South Congress Ave. in Austin, Texas, Schlotzsky's was home to only one menu item: an one-of-a-kind sandwich called The Original—an 8-inch freshly-baked sourdough bun stuffed with three meats, cheeses, lettuce, tomato, olives, and dressing. Inspired by muffulettas in an Italian grocery store in New Orleans' French Quarter, The Original was an instant hit in South Austin.

Fast forward to today, and the brand has more than 350 corporate and franchise locations worldwide and a menu that offers guests 15 different sandwiches on its famous, unique and round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads, and a variety of soups and delectable desserts.

Embracing its past and looking towards the next 40 years, Schlotzsky's recently launched a bold nationwide reimage campaign to make all locations Lotz Better® with a refreshed color scheme and a circle theme that reflects the unique round sandwiches offered by the restaurant. The new contemporary design incorporates a fresh, vibrant color scheme, tongue-in-cheek phrases, circular-themed photography as well as a newly implemented service model where crew members hand-deliver food to the tables. Additionally, each new Lotz Better location features a partnership with its sister company, Cinnabon®. With nearly two-thirds of the franchise system already reimaged, company plans call for all locations to have the Lotz Better look by the end of 2011.

For more information or to find the nearest Schlotzsky's location, visit www.schlotzskys.com.

About Schlotzsky's

Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky's is enjoyed around the world, with restaurants in Turkey, China, Saudi Arabia, South Africa, Costa Rica, Jordan and Kuwait. Schlotzsky's is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 3,300 Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill® and Auntie Anne's® locations and Seattle's Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.

** Offer valid at participating Schlotzsky's locations.
MEDIA CONTACT: Jayne Levy, Fishman Public Relations, 847-945-1300 or jlevy@fishmanpr.com

 

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