Dickey's Barbecue Makes A Splash At Business Expo

America's Fastest Growing Barbecue Faces Bright Future under the Lead of Danessa Williams

LEBANON, Mo., Sept. 29, 2011 // PRNewswire // -- Danessa Williams brought Dickey's Barbecue to her hometown of Lebanon, hoping for a new challenge and a chance to interact directly with her community. The road since 2009 held recession-worthy bumps, but the recent trend is steadily moving upward with sales increasing year over year.

″This is the best barbecue and the momentum behind the business expo has left me excited about the future,″ said Williams, who owns and operates the franchise location.

Encouraging the positive trend Danessa brought Dickey's Barbecue to the Chamber of Commerce's Business Expo with a booth of samples, giveaways and Dickey's signature barbecue sauce. 500 Big Yellow Cups and 1500 coupons later, Danessa was asked to bring Dickey's Barbecue back next year as a vendor.

″Being asked to return next year as a vendor is a huge step for my restaurant. I will be able to actually sell sandwiches and the demand is obviously there,″ she said.

Danessa left a 16-year career at McDonald's as an area supervisor to open her own franchise. After researching the options she chose Dickey's Barbecue, opening the location at 2540 Granite Lane.

″I was born and raised in Lebanon and it was important for me to remain here with my business ventures,″ she said. ″I'm glad I went after a new challenge for myself.″

About Dickey's Barbecue Restaurants

Founded in 1941, Dickey's Barbecue Restaurants began in Dallas, Texas. More than 70 years later, Dickey's is now the fastest growing barbecue chain in the country. Beginning with an aggressive growth strategy and proven business model, and since implementing its proprietary five revenue streams for business growth, Dickey's is on track to become the largest barbecue chain in the country by the end of 2011. Currently, Dickey's Barbecue Restaurants can be found in more than 35 states and 175 locations nationwide. For more information on partnering with Dickey's Barbecue Restaurants in any location, call (866) 340-6188 or visit www.dickeys.com. Dickey's: Passionate about the Art of Great Barbecue.

Media Contact:
Amy Vercher
972.248.9899
avercher@dickeys.com

SOURCE Dickey's Barbecue

 

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