TCBY Expands In Tyler, Texas

New store in Tyler marks 27th TCBY store in Texas

October 04, 2011 // Franchising.com // SALT LAKE CITY — TCBY (www.tcby.com), the leading frozen yogurt concept, recently expanded its footprint in Texas with a new store now open in Tyler — marking the 27th TCBY store in Texas. The owner of the new location is David Weaver, managing partner of Lone Star Yogurt, who has partnered with TCBY to open 200 self-serve locations in Texas in the next 10 years.

The new store, which is the second location to open in Tyler, is located at 1694 S. Beckham Ave. It is 1,700 square feet and features TCBY's new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from available flavors and mixing in a variety of toppings.

"We have already experienced tremendous success at our first Tyler store, so we are confident that our new location will be a great addition to the area," said Tim Casey, CEO of TCBY. "We look forward to continuing our growth in Texas as part of our strategic plan to open 200 self-serve locations in the years to come."

For more information, visit www.tcbyfranchise.com.

About TCBY

TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called "Super Fro-Yo," the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.

Press Contact:

Anne Williams

801-458-3837 (cell)

awilliams@intrepidagency.com

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