November 03, 2011 // Franchising.com // SALT LAKE CITY - TCBY (www.tcby.com), the leading frozen yogurt concept, recently expanded its footprint in North Carolina with a new store now open in Charlotte — marking the 28th store in North Carolina. The owner of the new location is Samuel Batt, a TCBY franchise area developer for North and South Carolina.
Although Batt now owns eight stores, this location is the first to open since he signed as an area developer to open an additional 23 stores. The new store, located at Town Center Plaza at 8550 University City Boulevard in Charlotte, is 2,000 square feet and features TCBY’s new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 12 available flavors and mixing in a variety of toppings.
“This new store in Charlotte is yet another representation of our commitment to expand TCBY in North Carolina,” said Tim Casey, CEO of TCBY. “Our new area developer agreement with Samuel Batt will facilitate 23 new TCBY locations in the Carolinas within the next three years, and this new store in Charlotte is one of the first to open as part of this expansion.”
For more information, visit www.tcbyfranchise.com.
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.