East Coast Wings & Grill Names Lee Easley Vice President of Real Estate & Unit Development

November 29, 2011 // Franchising.com // Winston-Salem, N.C. – East Coast Wings & Grill, a rapidly growing buffalo chicken wing concept based in Winston Salem, NC, announces the appointment of Lee Easley as Vice President of Real Estate & Unit Development.

In her new role, Easley will serve as a liaison with the sales team to assist with underwriting candidates and awarding license rights. Other main duties will include real estate market analysis/demographics, site selection, site approval and site negotiations. She will also work with the operations team on initial store design layout and oversee the construction process of each unit to ensure build out to corporate specifications.

“There is a key underlying factor that drives the success of our business, and it is a collaborative mindset within our organization to never be satisfied,” said Sam Ballas, CEO of East Coast Wings & Grill. “We couldn’t be more confident that Lee’s passion for the business and her extensive experience will boost our success and help us reach our big picture goals.”

Easley originally joined East Coast Wings & Grill in January 2007 as the company’s Director of Real Estate & Unit Development. At the time, she had already been working with Ballas as a commercial real estate broker, specializing in retail and restaurants. Prior to joining East Coast Wings & Grill, she worked in banking for nearly 10 years, specifically with acquisition and development lending, and construction and mortgage loans.

The appointment comes on the heels of a monumental year for East Coast Wings & Grill. Continuing to outperform others in the casual dining segment, the burgeoning brand recently enjoyed its 31st consecutive quarter of same store sales increases and currently operates 20 restaurants throughout North Carolina. Company plans call for 70-75 additional restaurants across the country within the next five years.

“East Coast Wings & Grill is consistently establishing itself as one of the strongest concepts in the entire industry,” Easley said. “I couldn’t be more excited about my new role with the company and look forward to enhancing a franchise network that is poised for aggressive growth.”

About East Coast Wings & Grill

East Coast Wings & Grill, a fast growing casual dining chicken wing franchise, has 20 locations in North Carolina and plans to add 70-75 new restaurants across the country within the next several years. The franchise concept not only caters to the chicken wing lover by offering 75 different flavors of chicken wings, but also salads, wraps, sandwiches, burgers and more, all using fresh not frozen ingredients. To learn more about the franchise concept or about exciting franchise opportunities please visit www.eastcoastwings.com for more information.


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