November 29, 2011 // Franchising.com // SALT LAKE CITY - TCBY (www.tcby.com), the leading frozen yogurt concept, recently expanded its footprint in South Carolina with a new store now open in Columbia - marking the 14th store in South Carolina. The owner of the new location is Anup Patel, a first-time franchise owner.
The new store, located at 916 Gervais Street in Columbia, is approximately 1,000 square feet and features TCBY’s new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 10 available flavors and mixing in a variety of toppings.
“TCBY is meeting the growing trend of healthy treat offerings by bringing the healthiest frozen yogurt on the market to the Columbia community,” said Tim Casey, CEO of TCBY. “This location provides a unique experience for our customers as they use our new self-serve concept to create their own frozen yogurt combination.”
For more information, visit www.tcbyfranchise.com.
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.