TCBY To Open Seventh Store In Charlotte

New store in Charlotte marks 28th TCBY store in North Carolina

November 29, 2011 // Franchising.com // SALT LAKE CITY - TCBY (www.tcby.com), the leading frozen yogurt concept, continues to expand its footprint in North Carolina with a seventh store now open in Charlotte - marking the 28th store in North Carolina. The owner of the new location is Samuel Batt, a TCBY franchise area developer for North and South Carolina.

Batt now owns nine stores, two of which he has opened in the past two months since signing an agreement to open a total of 23 stores as a TCBY area developer. The new store, located at Quail Corners at 8502 Park Road in Charlotte, is 1,700 square feet and features TCBY’s new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 12 available flavors and mixing in a variety of toppings.

“This store further demonstrates the immense interest we’ve received from franchisees and customers in the area,” said Tim Casey, CEO of TCBY. “We are committed to opening additional TCBY locations in North Carolina with the help of our new area developer, Samuel Batt. We expect to have a total of 23 stores open in North and South Carolina within the next three years.”

For more information, visit www.tcbyfranchise.com.

About TCBY

TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.

Press Contact:

Anne Williams
801-458-3837 (cell)
awilliams@intrepidagency.com

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