CANTON, Mass., Nov. 30, 2011 // PRNewswire // -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, has selected the top 10 finalists of its second National Online Flavor Creation Contest. Baskin-Robbins is now calling on ice cream devotees across the country to vote for their favorite. The winning flavor will be the July 2012 Flavor of the Month.
From October 1 through October 31, Baskin-Robbins fans had an opportunity to be their very own "dessert chef" and create an ice cream flavor with the Baskin-Robbins virtual flavor creator. Nearly 40,000 consumers mixed and matched their own ingredients to create a signature ice cream flavor from 31 base flavors, a variety of ribbons such as fudge and peanut butter and a copious amount of mix-ins including candy pieces and cookies. For this year's contest, Baskin-Robbins added new base flavors and mix-ins for consumers to create a flavor. The new editions to the contest included: Strawberry or Mango Yogurt, French Toast Ice Cream flavors, Oreo, Cherry, and Whipped Cream flavor ribbons, and Blondie Brownie, Golden Oreo, and chocolate covered cookie inclusions. Fans can vote for their favorite ice cream creations beginning today through December 12 at www.BaskinRobbins.com.
"For the second year in a row the culinary team at Baskin-Robbins was impressed and amazed with the creative flavor submissions we received," said Stan Frankenthaler, Dunkin' Brands Executive Chef and Vice President of Innovation. "It's a challenge to narrow down the submissions to ten finalists, but we are confident that ice cream lovers across the nation will have fun voting for the next great flavor to be featured in Baskin-Robbins dipping cabinet in 2012.
Each finalist wins free ice cream for a year, and the grand prize winner will have their flavor added to the Baskin-Robbins ice cream library and the new flavor will be featured as the July 2012 Flavor of the Month. The grand prize winner will also receive a trip for two to Boston which includes a three-night stay at a landmark Boston hotel, a night at the theatre, $1,000 in spending money and a trip to Baskin-Robbins headquarters where the winner will meet the Baskin-Robbins culinary team and spend a day bringing their virtual flavor to life. During the first 2010 Baskin-Robbins online Flavor Creation contest, the winning flavor that was selected from 40,000 entrants was Toffee Pecan Crunch created by Diane Sroga of Chicago. For more information and official rules, please visit http://baskinrobbins.com/flavorcontest/.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Based in Canton, Mass., Baskin-Robbins is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For more information, visit www.baskinrobbins.com.