Edible Arrangements Salutes the Troops with Increased Veterans Discount

Qualified Veterans Receive a More than 30 Percent Discount off Initial Franchise Fee

WALLINGFORD, Conn., Dec. 1, 2011 // PRNewswire // -- Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today that it has doubled its veteran's discount from $5,000 to $10,000 off its initial franchise fee. This savings of $10,000 is now being offered to all qualified U.S. veterans and further demonstrates Edible Arrangements' commitment to assisting more veterans make the transition from the military to the civilian and business community.

"The veteran franchisees in our system have proven to be incredible leaders and dedicated to operating a successful business, despite the difficult economic conditions over the past several years," said Tariq Farid, CEO and Founder, Edible Arrangements, Inc. "We're excited to offer such a deep discount that re-emphasizes our commitment, and hope that by doing so we help more veterans find their way to business ownership."

One out of every seven franchise businesses are owned and operated by veterans of the U.S. military, according to a recent study conducted for the International Franchise Association Educational Foundation based on U.S. Census data. More than 66,000 veteran-owned franchise businesses in the U.S. provide jobs directly for 815,000 Americans, and generate more than $41 billion in GDP.

"Edible Arrangements provided me with the necessary training, tools and support to help me grow my business and succeed," said Maurice Welton, Edible Arrangements Franchisee and U.S. Veteran. "In fact, I just opened my third store in Brownsville, Texas last week and it's already off to a great start. I encourage other veterans to explore the franchise business model and take advantage of Edible Arrangements' significant discount."

Since Edible Arrangements was founded 12 years ago, the fresh-fruit retailer has grown to 1,096 locations in 14 countries worldwide. The company has earned countless accolades from the franchise industry since its inception, including its ranking as first in its category by Entrepreneur Magazine's Annual "Franchise 500" Ranking for the past five consecutive years and the winner of the ICSC's 2010 Hot Retailer Award. In addition, the Edible Arrangements has also ranked for seven consecutive years in Inc. Magazine's top 5,000 fastest growing privately-held companies, ranked ninth on Forbes "2011 Top Franchises to Start for the Money" and was recently named one of Inc's "10 Promising Franchises for 2011."

Individuals seeking to own and operate an individual Edible Arrangements franchise should possess the ability to invest approximately $148,000 to $286,000. The initial franchise fee is $30,0000; however, all qualified veterans will receive a $10,000 discount with the company's new veterans program. Multi-unit store development plans and financing options are also available for qualified applicants. Edible Arrangements offers its franchisees comprehensive corporate and onsite training, unparalleled technology, daily store support and national brand recognition marketing programs.

About Edible Arrangements

Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. Edible Arrangements stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, and India. Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or on-line at ediblearrangements.com.

All franchise offerings are made only by Franchise Disclosure Document.

Media Contact:

Amanda Rich
Fish Consulting

SOURCE Edible Arrangements



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