January 04, 2012 // Franchising.com // SALT LAKE CITY - TCBY (www.tcby.com), the leading frozen yogurt concept, continues to expand its footprint in Florida with a new store now open in Sanford — marking the 30th store in Florida. The owner of the new location is Richard Santos, a first-time franchise owner in Florida.
The new store, located at the Marketplace at Seminole Town Centre at 1649 WP Ball Boulevard in Sanford, is 1,600 square feet and features TCBY’s new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 12 available flavors and mixing in a variety of toppings.
“This exciting business concept we’re bringing to Sanford provides customers with a hands-on experience in creating their frozen yogurt treat,” said Tim Casey, CEO of TCBY. “We expect continued growth in Florida based on the customer demand for the healthiest frozen yogurt available on the market.”
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.