SALT LAKE CITY (Jan. 4, 2012) — TCBY (www.tcby.com), the leading frozen yogurt concept, continues to expand its footprint in Texas with a new store now open in Texarkana — marking the 30th store in Texas. The owner of the new location is David Weaver, managing partner of Lone Star Yogurt, who has partnered with TCBY to open 200 self-serve locations in Texas in the next 10 years.
The new store, located at the Richmond Ranch Shopping Center at 2511 Richmond Road in Texarkana, is 2,000 square feet and features TCBY’s new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 10 available flavors and mixing in a variety of toppings.
“Our growth in Texas has expanded significantly this year through our new area developer partnership with David Weaver,” said Tim Casey, CEO of TCBY. “Through our strategic plan to open 200 self-serve locations in the Texas in the next 10 years, David will continue to work directly with potential franchisees to expand our trusted brand within the great state.”
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.