Tony Roma’s Announces New Low Calorie Temptations Campaign
January 09, 2012 // Franchising.com // ORLANDO, FL - Romacorp, Inc. today announced that they will ring in the new year with a Tony Roma’s Low Cal Temptations campaign featuring new, low-calorie menu items like the Strawberry Pecan Salad (180 calories), the Katsu Steakhouse Flat Iron Steak (700 calories), and Mashed Sweet Potatoes (144 calories). This new campaign kicks off the company’s yearlong celebration of Tony Roma’s 40th anniversary.
In addition to the new Low Cal Temptations campaign, Tony Roma’s will feature various unique toppings and sauces throughout the year that represent their growing presence across the globe over the past 40 years. This first campaign features the Katsu Sauce found on the Katsu Steakhouse Flat Iron Steak. Katsu Sauce is a traditional sweet and tangy sauce originating from Japan that adds a unique and delicious flavor to one of Tony Roma’s signature steaks.
"We are excited to begin the celebration of Tony Roma’s 40th anniversary with delicious new low calorie menu items,” said Ken Myres, President of Romacorp Inc. “We look forward to a year full of exciting international announcements, while remembering some old Tony Roma's classics."
About Romacorp, Inc
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Romacorp, Inc. currently owns or franchises almost 200 restaurants in 21 states and 32 foreign countries and territories. The first Tony Roma’s restaurant opened 40 years ago in North Miami, Florida, and today the concept includes restaurant operations that span 6 continents.