February 01, 2012 // Franchising.com // Cincinnati – The fast-growing sports restaurant franchise, Buffalo Wings & Rings (BW&R) knows how to make game night and any time a win for everyone. The brand is rolling out its new menu featuring BW&R favorites plus several new tastes and flavor combinations of salads, burgers, sandwiches and quesadillas. Leading the new lineup is an expanded selection of appetizers perfect for sharing during the big game.
“We’ve made it simple for customers to enjoy game night with good friends and great food,” said Roger David, CEO of Buffalo Wings & Rings. “New flavorful appetizers perfect for sharing at your favorite community restaurant to gather, visit and just have fun.”
Recognized by National Restaurant Association’s Chef Survey: What’s Hot in 2012? food and beer pairings are expected to be a trend in 2012. Meeting the needs of today’s discerning taste palette, BW&R offers the perfect food and beer pairings for game night and beyond.
BW&R partners with its longtime supplier Anheuser-Busch® to provide these high quality beverage options alongside its new menu to ensure the perfect taste experience.
The brand’s signature wings continue to be the center of the menu with a unique saucing system of 45 flavors and heat combinations. Big, meaty and fresh, never frozen, BW&R’s wings are always served in china bowls and doused in one of its signature sauces.
The brand is aggressively rolling out its new menu during 2012 and reflects the brand’s recent revitalized food and restaurant experience. The new menu is available now in Florida, Indiana, Kentucky, Ohio, North Carolina, North Dakota, and Texas area restaurants.
“Our new menu reflects nearly a year of customer research, development and testing to ensure we’re presenting the best products possible to the loyal BW&R customer and beyond,” said David. “We tapped the expertise of an executive chef and gained insight from longtime customers across the marketplace, so we are confident our new menu appeals to every member of the family.”
Established in 1984, the franchise has always been committed to giving customers the absolute finest wings in America. Over the years, the brand has pioneered and perfected the art of homemade sauces and fresh wings, with a community-focused model that connects the brand to its customer through a shared purpose. Now, the brand celebrates this success and works to further evolve to meet the needs of a families and wing connoisseurs in more than 52 locations across 13 different states. For more information, visit www.buffalowingsandrings.com or call 270-874-5200. Connect with Buffalo Wings & Rings on Facebook. GREAT FOOD. NO BULL.